#product-diversification
#product-diversification

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Bogg has sold $200 million worth of beach bags. Now it wants you to carry one to dinner

Bogg released the Bougie Quilted Collection to adapt its plastic, hole-filled totes for everyday winter and non-beach use through quilted texture and luxe accessories.

E-Commerce

fromAdExchanger

2 weeks ago

Understanding The Evolutionary Prowess Of The Web's Top Supplement Brand | AdExchanger

AG1 expanded from a one-SKU DTC model into Amazon and Costco and added product AGZ, requiring frequent media-mix adjustments and channel-specific marketing shifts.

Food & drink

fromFast Company

3 weeks ago

PepsiCo just got its first new logo in almost 30 years, and it looks nothing like Pepsi

PepsiCo rebranded to reflect its diversified portfolio and healthier, value-oriented focus, replacing Pepsi-centric visuals with a colorful abstract identity representing food, drinks, and sustainability.

Artificial intelligence

fromEd Zitron's Where's Your Ed At

1 month ago

OpenAI Is Just Another Boring, Desperate AI Startup

OpenAI positions itself across many industries—social media, productivity, hiring, advertising, cloud compute, chip design, hardware, and consumer devices—through product and hiring plans.

Real estate

fromwww.housingwire.com

1 month ago

The end of the mortgage workhorse: Adapting to a new lending ecosystem

Mortgage lenders are shifting from one-size-fits-all loans to diversified product portfolios and advisory roles to meet digitally savvy borrowers' demand for personalized solutions.

Startup companies

fromTechCrunch

2 months ago

Eric Yuan and Santi Subotovsky on breakout success at Disrupt 2025 | TechCrunch

Companies must plan strategic second acts—balancing focus and diversification, expanding markets, and innovating at scale to avoid becoming one-hit wonders.

Business