#digital-marketing-strategy

#digital-marketing-strategy

Marketing experiments are controlled changes to a marketing message or campaign to improve reach or conversion rates. These tests can be a small, single tweak or a campaign-wide experiment. Successful marketing experiments assess both quantitative data and qualitative factors, and the campaign results directly feed the next iteration of marketing materials.

For cannabis dispensaries and brands, visibility is everything. In a crowded market where thousands of businesses compete for attention, many owners turn to traditional PR agencies hoping to secure headlines, boost their reputation, and drive traffic. What they don't realize until it's too late is that much of the PR industry is designed to bleed budgets dry while delivering little more than vanity press mentions and fleeting hype.

B2B brands that invest in growth hacking strategies don't focus on wide-reaching influencers with millions of followers. They typically focus on micro-influencer campaigns since smaller influencers likely have a much more targeted audience base that is aligned with your industry.