"For cannabis dispensaries and brands, visibility is everything. In a crowded market where thousands of businesses compete for attention, many owners turn to traditional PR agencies hoping to secure headlines, boost their reputation, and drive traffic. What they don't realize until it's too late is that much of the PR industry is designed to bleed budgets dry while delivering little more than vanity press mentions and fleeting hype."
"Cannabis PR agencies often sell a dream: relationships with journalists, guaranteed coverage, "big media connections," and campaign strategies that supposedly elevate a brand overnight. In reality, most of these services rely on recycled press releases, low-value mentions, and costly retainers that yield little long-term impact. But there's a smarter way forward - one that saves money, improves credibility, and ensures that dispensaries and brands remain visible across human and AI-driven search results for years to come."
Many cannabis dispensaries waste budget on traditional PR retainers that produce minimal return. Agencies charge $5,000–$20,000 monthly for outreach, press releases, and relationships while delivering recycled pitches, low-value mentions, and opaque ROI. Claimed "exclusive" media contacts often add no advantage because journalists prioritize newsworthiness over senders. Coverage frequently lives briefly on obscure third-party sites and provides only one-time links that do not meaningfully improve long-term search rankings. A smarter approach emphasizes cost-effective tactics that build credibility and maintain visibility across human and AI-driven search results, generating sustainable traffic and measurable value.
Read at stupidDOPE | Est. 2008
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