Pizza declines in the U.S.

"With more choices for a quick bite, the market share for pizza in the United States has taken a hit over the past few years. Heather Haddon for the Wall Street Journal: Americans still eat a lot of pizza. Pizza chains generated around $31 billion in sales from their restaurants in 2024, the market-research firm Technomic said. On any given day, around one in 10 Americans will partake of a slice, according to the Agriculture Department."

"Americans still eat a lot of pizza. Pizza chains generated around $31 billion in sales from their restaurants in 2024, the market-research firm Technomic said. On any given day, around one in 10 Americans will partake of a slice, according to the Agriculture Department. Young people drive much of the consumption. Pizza's dominance in American restaurant fare is declining, however. Among different cuisines, it ranked sixth in terms of U.S. sales in 2024 among restaurant chains, down from second place during the 1990s, Technomic said."

Pizza remains widely consumed, with pizza chains generating about $31 billion in restaurant sales in 2024 and roughly one in ten Americans eating pizza on any given day. Young people account for much of the consumption. Despite strong overall sales, pizza's dominance within restaurant types has weakened as consumers choose from more quick-bite options, eroding market share over recent years. Among cuisines tracked by chains, pizza fell from second place in U.S. sales during the 1990s to sixth in 2024, according to Technomic. Delivery options have diversified beyond pizza, reducing pizza's historical advantage in home delivery.

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