"Last year, this spending declined for the first time since the pandemic as people tightened their belts. But now, the National Retail Federation forecasts a new record - more than $13 billion to be spent on candy, costumes, decorations. One reason for this higher spending is simply higher prices. But there's also the quest for joy, even on a careful budget."
"JUANA SUMMERS, HOST: Americans are willing to spend on magic this October. (SOUNDBITE OF SONG, "THIS IS HALLOWEEN") UNIDENTIFIED MUSICAL ARTISTS: (As characters, singing) Come with us and you will see this, our town of Halloween. This is Halloween, this is Halloween. SUMMERS: Surveys find that despite economic concerns and worries about tariffs, U.S. shoppers are expected to drop a record amount for Halloween."
U.S. Halloween spending is forecast to exceed $13 billion for candy, costumes, and decorations. Rising prices are one driver of higher spending, and many consumers are also prioritizing festive joy despite economic concerns and tariff worries. Some households are investing in elaborate decorations, including large skeletons and rooftop displays, while other shoppers focus spending on candy for trick-or-treaters. Shoppers are using savings tactics such as reusing decorations, planning purchases ahead, and hunting bargains to balance celebration with mindful budgets. National Retail Federation projections reflect renewed consumer enthusiasm after last year’s decline.
Read at www.npr.org
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