Chris Gabaldon, CEO of Moët Hennessy North America, highlights the challenges of leading iconic alcohol brands while maintaining customer intimacy. With no prior experience in the alcohol industry, his background in hospitality emphasizes the importance of customer connection. Gabaldon notes declining sales among younger consumers who seek quality and authenticity rather than volume. He views collaborations with cultural figures as opportunities to bridge the gap between tradition and modern consumer expectations, stressing that brands must evolve while preserving their heritage to remain relevant.
Gabaldon emphasized the need for legacy brands to evolve while maintaining authenticity, stating it's about adapting without sacrificing their heritage. Collaborations serve as bridges to connect with cultural icons and modern consumers.
Younger consumers are drinking less but are willing to pay more for quality and meaningful experiences, suggesting a shift in what buyers prioritize when choosing brands.
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