#brand-evolution

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fromEntrepreneur
1 day ago

How the CEO of Moet Hennessy NA Is Modernizing Luxury Brands | Entrepreneur

Gabaldon emphasized the need for legacy brands to evolve while maintaining authenticity, stating it's about adapting without sacrificing their heritage. Collaborations serve as bridges to connect with cultural icons and modern consumers.
E-Commerce
fromThe Business of Fashion
1 month ago

Puig's CEO Knows How Brands Can Cut Through the Noise

Beauty marketers face challenges in reaching customers effectively despite numerous digital channels.
fromVinePair
1 month ago

The VinePair Podcast: Is the Era of the Influencer Over?

Influencer marketing is losing effectiveness, with 90% of consumers expressing distrust in influencers.
fromCreative Bloq
1 month ago

The best brand refreshes aren't revolutions, they're evolutions

A report by McKinsey backs this up. Companies that invest in brand evolution grow 20%-30% faster than those that don't. This isn't about having Coca-Cola-level budgets.
Graphic design
fromIrish Independent
1 month ago

The Indo Daily: Brian O'Driscoll and Amy Huberman Incorporated: The million-euro empire

Brian O'Driscoll and Amy Huberman turned their celebrity status into a €12 million brand with diverse offerings.
fromFast Company
2 months ago

Innovation Illuminated: How SharkNinja Leads with Design

SharkNinja's evolution from an infomercial brand to a leading domestic appliance maker showcases the significance of innovative product design in capturing consumer interest.
Graphic design
fromTasting Table
3 months ago

Here's Where The Oreo Cookie's Symbol Really Comes From - Tasting Table

The Oreo cookie's design symbolizes quality assurance and has evolved significantly since its introduction in 1912.
Media industry
fromAdweek
3 months ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
fromSlate Magazine
3 months ago

These Feel-Good Books Were Everywhere. Now, the Brand is Cooked.

The self-help series has compiled reader-submitted stories about kindness, courage, and perseverance into easily digestible books aimed at almost every conceivable demographic.
SF food
fromFast Company
3 months ago

Why Yeti CEO Matt Reintjes is doubling down on bags

Yeti's acquisition of Mystery Ranch marks its evolution into a comprehensive bags brand, moving beyond its cooler roots.
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