#brand-evolution
#brand-evolution

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Here's Where The Oreo Cookie's Symbol Really Comes From - Tasting Table

The Oreo cookie design has evolved significantly since its launch in 1912, transitioning from a simple pattern to one that features an intricate floral motif and the Nabisco logo.

Apple

Media industry

fromAdweek

3 weeks ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.

SF food

fromSlate Magazine

4 weeks ago

These Feel-Good Books Were Everywhere. Now, the Brand is Cooked.

Chicken Soup for the Soul evolved from a motivational book series into a diverse brand with ventures far removed from its original mission.

fromFast Company

1 month ago

Why Yeti CEO Matt Reintjes is doubling down on bags

Yeti's recent acquisition of Mystery Ranch signals a strategic shift from merely being a cooler brand to evolving into a comprehensive bags brand.

Startup companies

fromCreative Bloq

1 month ago

The history of the Tesla logo: from car badge to global tech brand

The original Tesla logo, designed for traditional branding, adopted a shield shape aimed at evoking security and safety, combined with a modern, minimalist twist.

Toronto startup