#brand-evolution

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fromThe Business of Fashion
2 weeks ago

Puig's CEO Knows How Brands Can Cut Through the Noise

"In order to propel brands forward, it's more important to take risks than try to follow a set path."
E-Commerce
#influencer-marketing
Media industry
fromAdweek
2 months ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
Media industry
fromAdweek
2 months ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
more#influencer-marketing
fromCreative Bloq
1 month ago

The best brand refreshes aren't revolutions, they're evolutions

A report by McKinsey backs this up. Companies that invest in brand evolution grow 20%-30% faster than those that don't. This isn't about having Coca-Cola-level budgets.
Graphic design
fromIrish Independent
1 month ago

The Indo Daily: Brian O'Driscoll and Amy Huberman Incorporated: The million-euro empire

O'Driscoll and Huberman leveraged their media presence, transforming personal fame into a €12 million brand spanning various industries, from luxury products to educational resources.
Media industry
fromTasting Table
2 months ago

Here's Where The Oreo Cookie's Symbol Really Comes From - Tasting Table

The Oreo cookie design has evolved significantly since its launch in 1912, transitioning from a simple pattern to one that features an intricate floral motif and the Nabisco logo.
Apple
SF food
fromSlate Magazine
3 months ago

These Feel-Good Books Were Everywhere. Now, the Brand is Cooked.

Chicken Soup for the Soul evolved from a motivational book series into a diverse brand with ventures far removed from its original mission.
fromFast Company
3 months ago

Why Yeti CEO Matt Reintjes is doubling down on bags

Yeti's recent acquisition of Mystery Ranch signals a strategic shift from merely being a cooler brand to evolving into a comprehensive bags brand.
Startup companies
fromCreative Bloq
4 months ago

The history of the Tesla logo: from car badge to global tech brand

The original Tesla logo, designed for traditional branding, adopted a shield shape aimed at evoking security and safety, combined with a modern, minimalist twist.
Toronto startup
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