#brand-evolution

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WWD
3 days ago
Marketing

Gap Inc. Names Omnicom Its Agency of Record

Gap Inc. partners with Omnicom Media Group to standardize media functions and drive brand evolution. [ more ]
ianVisits
2 weeks ago
Marketing

From timeless to trendy: Exploring 80 brand histories at the Museum of Brands

The Museum of Brands showcases the evolution of brand logos over time, highlighting the changes in response to consumer needs and societal trends. [ more ]
The Drum
2 months ago
Marketing

Can Stanley avoid the 'Ugg trap'? Only if it can embrace the silly

Stanley Quencher faced backlash after becoming part of pop culture humor, raising questions on brand direction.
Experts suggest Stanley should embrace the ridiculousness of its new-found fame and evolve to retain brand equity. [ more ]
Retail Dive
2 months ago
Marketing

Wayfair refreshes brand ahead of first large-format store opening

Wayfair launched a new campaign called 'Welcome to the Wayborhood' with celebrities like Kelly Clarkson and Lisa Vanderpump.
The campaign includes TV spots, social activations, and a collaboration with Pinterest, reflecting Wayfair's focus on engaging evolving consumers. [ more ]
The Drum
2 months ago
Marketing

Deloitte's Suzanne Kounkel on why the B2B decade is in full swing

B2B enterprises are focusing on innovation, creativity, and growth to humanize brands.
Brands need to constantly evolve, focusing on building trust and leveraging employees for messaging. [ more ]
www.fastcompany.com
2 months ago
Graphic design

Why this design agency is embracing a seasonal brand identity'

Metalab rebranded with new logo, wordmark, and typeface.
Metalab's new logo can change with seasons, allowing for a fresh look when needed. [ more ]
www.fastcompany.com
2 months ago
Graphic design

Why Essence just revived its 50-year-old logo

Relevance and legacy are essential for brand refreshes
Setting trends rather than following them is crucial for brand evolution [ more ]
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