I'm impressed by eBay's new human-centred UI designeBay's Evo brand evolution emphasizes a user-centered design and modern accessibility, revitalizing the online sales platform for a new generation.
The Guggenheim, one of the art world's most famous museums, gets its first true logoThe Guggenheim Museum launched a brand evolution to unify its identity across its global locations, enhancing its international presence.
The Tupperware TrapBeing a first mover doesn't guarantee long-term success; adaptability is crucial for survival in competitive markets.
The Best Strategies for Evolving Your Branding (2024) - ShopifyChomps evolved from a CrossFit niche brand to a mainstream snack by leveraging data-driven insights and adapting to their customers' needs.
The Tupperware TrapBeing a first mover doesn't guarantee long-term success; adaptability is crucial for survival in competitive markets.
The Best Strategies for Evolving Your Branding (2024) - ShopifyChomps evolved from a CrossFit niche brand to a mainstream snack by leveraging data-driven insights and adapting to their customers' needs.
Tinder and Brand.AI on Evolving With CultureTinder is using AI to reshape its brand narrative and appeal to Gen Z.
This fish stick company just released some shockingly good merch for Gen ZGorton's Seafood is modernizing its image with trendy merchandise and influencer partnerships to attract younger consumers.
Tinder and Brand.AI on Evolving With CultureTinder is using AI to reshape its brand narrative and appeal to Gen Z.
This fish stick company just released some shockingly good merch for Gen ZGorton's Seafood is modernizing its image with trendy merchandise and influencer partnerships to attract younger consumers.
Gap Inc. Names Omnicom Its Agency of RecordGap Inc. partners with Omnicom Media Group to standardize media functions and drive brand evolution.
From timeless to trendy: Exploring 80 brand histories at the Museum of BrandsThe Museum of Brands showcases the evolution of brand logos over time, highlighting the changes in response to consumer needs and societal trends.
Can Stanley avoid the 'Ugg trap'? Only if it can embrace the sillyStanley Quencher faced backlash after becoming part of pop culture humor, raising questions on brand direction.Experts suggest Stanley should embrace the ridiculousness of its new-found fame and evolve to retain brand equity.
Wayfair refreshes brand ahead of first large-format store openingWayfair launched a new campaign called 'Welcome to the Wayborhood' with celebrities like Kelly Clarkson and Lisa Vanderpump.The campaign includes TV spots, social activations, and a collaboration with Pinterest, reflecting Wayfair's focus on engaging evolving consumers.
Deloitte's Suzanne Kounkel on why the B2B decade is in full swingB2B enterprises are focusing on innovation, creativity, and growth to humanize brands.Brands need to constantly evolve, focusing on building trust and leveraging employees for messaging.
Why this design agency is embracing a seasonal brand identity'Metalab rebranded with new logo, wordmark, and typeface.Metalab's new logo can change with seasons, allowing for a fresh look when needed.
Why Essence just revived its 50-year-old logoRelevance and legacy are essential for brand refreshesSetting trends rather than following them is crucial for brand evolution
Why this design agency is embracing a seasonal brand identity'Metalab rebranded with new logo, wordmark, and typeface.Metalab's new logo can change with seasons, allowing for a fresh look when needed.
Why Essence just revived its 50-year-old logoRelevance and legacy are essential for brand refreshesSetting trends rather than following them is crucial for brand evolution
The Anaheim Ducks' revived logo is more than just fan serviceA sports team's logo should honor heritage while embracing a modern twist for fan approval.
Verizon's new logo turns it into NetflixVerizon introduces a new logo and branding system, transitioning from the iconic checkmark to a more flexible letter V.