#brand-evolution

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#marketing-strategy

Tinder and Brand.AI on Evolving With Culture

Tinder is using AI to reshape its brand narrative and appeal to Gen Z.

The Intentional Imperfection Behind The Starbucks Logo Design - Tasting Table

The Starbucks logo evolution emphasizes authenticity and human connection, moving beyond perfection to relatable qualities.

Gap Inc. Names Omnicom Its Agency of Record

Gap Inc. partners with Omnicom Media Group to standardize media functions and drive brand evolution.

Tinder and Brand.AI on Evolving With Culture

Tinder is using AI to reshape its brand narrative and appeal to Gen Z.

The Intentional Imperfection Behind The Starbucks Logo Design - Tasting Table

The Starbucks logo evolution emphasizes authenticity and human connection, moving beyond perfection to relatable qualities.

Gap Inc. Names Omnicom Its Agency of Record

Gap Inc. partners with Omnicom Media Group to standardize media functions and drive brand evolution.
moremarketing-strategy

I'm impressed by eBay's new human-centred UI design

eBay's Evo brand evolution emphasizes a user-centered design and modern accessibility, revitalizing the online sales platform for a new generation.

The Guggenheim, one of the art world's most famous museums, gets its first true logo

The Guggenheim Museum launched a brand evolution to unify its identity across its global locations, enhancing its international presence.
#business-strategy

The Tupperware Trap

Being a first mover doesn't guarantee long-term success; adaptability is crucial for survival in competitive markets.

The Best Strategies for Evolving Your Branding (2024) - Shopify

Chomps evolved from a CrossFit niche brand to a mainstream snack by leveraging data-driven insights and adapting to their customers' needs.

The Tupperware Trap

Being a first mover doesn't guarantee long-term success; adaptability is crucial for survival in competitive markets.

The Best Strategies for Evolving Your Branding (2024) - Shopify

Chomps evolved from a CrossFit niche brand to a mainstream snack by leveraging data-driven insights and adapting to their customers' needs.
morebusiness-strategy
#consumer-engagement

Verizon's new logo turns it into Netflix

Verizon introduces a new logo and branding system, transitioning from the iconic checkmark to a more flexible letter V.

This fish stick company just released some shockingly good merch for Gen Z

Gorton's Seafood is modernizing its image with trendy merchandise and influencer partnerships to attract younger consumers.

Verizon's new logo turns it into Netflix

Verizon introduces a new logo and branding system, transitioning from the iconic checkmark to a more flexible letter V.

This fish stick company just released some shockingly good merch for Gen Z

Gorton's Seafood is modernizing its image with trendy merchandise and influencer partnerships to attract younger consumers.
moreconsumer-engagement

From timeless to trendy: Exploring 80 brand histories at the Museum of Brands

The Museum of Brands showcases the evolution of brand logos over time, highlighting the changes in response to consumer needs and societal trends.

Can Stanley avoid the 'Ugg trap'? Only if it can embrace the silly

Stanley Quencher faced backlash after becoming part of pop culture humor, raising questions on brand direction.
Experts suggest Stanley should embrace the ridiculousness of its new-found fame and evolve to retain brand equity.

Wayfair refreshes brand ahead of first large-format store opening

Wayfair launched a new campaign called 'Welcome to the Wayborhood' with celebrities like Kelly Clarkson and Lisa Vanderpump.
The campaign includes TV spots, social activations, and a collaboration with Pinterest, reflecting Wayfair's focus on engaging evolving consumers.

Deloitte's Suzanne Kounkel on why the B2B decade is in full swing

B2B enterprises are focusing on innovation, creativity, and growth to humanize brands.
Brands need to constantly evolve, focusing on building trust and leveraging employees for messaging.
#design-trends

Why this design agency is embracing a seasonal brand identity'

Metalab rebranded with new logo, wordmark, and typeface.
Metalab's new logo can change with seasons, allowing for a fresh look when needed.

Why Essence just revived its 50-year-old logo

Relevance and legacy are essential for brand refreshes
Setting trends rather than following them is crucial for brand evolution

Why this design agency is embracing a seasonal brand identity'

Metalab rebranded with new logo, wordmark, and typeface.
Metalab's new logo can change with seasons, allowing for a fresh look when needed.

Why Essence just revived its 50-year-old logo

Relevance and legacy are essential for brand refreshes
Setting trends rather than following them is crucial for brand evolution
moredesign-trends

The Anaheim Ducks' revived logo is more than just fan service

A sports team's logo should honor heritage while embracing a modern twist for fan approval.
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