These Feel-Good Books Were Everywhere. Now, the Brand is Cooked.Chicken Soup for the Soul evolved from a motivational book series into a diverse brand with ventures far removed from its original mission.
Why Yeti CEO Matt Reintjes is doubling down on bagsYeti's acquisition of Mystery Ranch marks its evolution into a comprehensive bags brand, moving beyond its cooler roots.
The history of the Tesla logo: from car badge to global tech brandTesla's logo symbolizes its evolution from electric cars to humanoid robots while retaining its traditional car badge aesthetics.
Tinder and Brand.AI on Evolving With CultureTinder is using AI to reshape its brand narrative and appeal to Gen Z.
The Intentional Imperfection Behind The Starbucks Logo Design - Tasting TableThe Starbucks logo evolution emphasizes authenticity and human connection, moving beyond perfection to relatable qualities.
Tinder and Brand.AI on Evolving With CultureTinder is using AI to reshape its brand narrative and appeal to Gen Z.
The Intentional Imperfection Behind The Starbucks Logo Design - Tasting TableThe Starbucks logo evolution emphasizes authenticity and human connection, moving beyond perfection to relatable qualities.
I'm impressed by eBay's new human-centred UI designeBay's Evo brand evolution emphasizes a user-centered design and modern accessibility, revitalizing the online sales platform for a new generation.
The Guggenheim, one of the art world's most famous museums, gets its first true logoThe Guggenheim Museum launched a brand evolution to unify its identity across its global locations, enhancing its international presence.