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Marketing
fromFast Company
1 day ago

How marketing leaders at Clinique and ScottsMiracle-Gro are meeting consumers where they are online-and in AI

ScottsMiracle-Gro and Clinique leverage educational resources and customer feedback to evolve their brands and meet consumer needs effectively.
Television
fromFortune
3 months ago

Hallmark's catalog of 300+ Christmas movies watched by millions all started with the world's first written-for-TV opera in 1951 | Fortune

Hallmark transformed from a humble 1910s greeting-card company into a dominant TV network powered by a vast catalog of Christmas movies driving viewer loyalty.
Real estate
fromSkift
5 months ago

Inside The Ascott Limited's Multi-Typology Brand Strategy

Multi-typology brand strategy lets a single hospitality brand operate across hotels, serviced residences, and resorts, providing flexibility for changing traveler needs and simplifying ownership.
Food & drink
fromTasting Table
5 months ago

The Chicken In The Chick-Fil-A Logo Looked A Lot Different In The Early '60s - Tasting Table

Chick-fil-A's original 1960s mascot was a rooster named Doodles with a pronounced beak; it was retired in 1964 as branding evolved.
fromEntrepreneur
7 months ago

How the CEO of Moet Hennessy NA Is Modernizing Luxury Brands | Entrepreneur

Gabaldon emphasized the need for legacy brands to evolve while maintaining authenticity, stating it's about adapting without sacrificing their heritage. Collaborations serve as bridges to connect with cultural icons and modern consumers.
E-Commerce
Marketing
fromVinePair
9 months ago

The VinePair Podcast: Is the Era of the Influencer Over?

Influencer marketing is losing effectiveness, with 90% of consumers expressing distrust in influencers.
fromCreative Bloq
9 months ago

The best brand refreshes aren't revolutions, they're evolutions

A report by McKinsey backs this up. Companies that invest in brand evolution grow 20%-30% faster than those that don't. This isn't about having Coca-Cola-level budgets.
Graphic design
Media industry
fromIrish Independent
9 months ago

The Indo Daily: Brian O'Driscoll and Amy Huberman Incorporated: The million-euro empire

Brian O'Driscoll and Amy Huberman turned their celebrity status into a €12 million brand with diverse offerings.
fromFast Company
9 months ago

Innovation Illuminated: How SharkNinja Leads with Design

SharkNinja's evolution from an infomercial brand to a leading domestic appliance maker showcases the significance of innovative product design in capturing consumer interest.
Graphic design
Apple
fromTasting Table
10 months ago

Here's Where The Oreo Cookie's Symbol Really Comes From - Tasting Table

The Oreo cookie's design symbolizes quality assurance and has evolved significantly since its introduction in 1912.
Media industry
fromAdweek
11 months ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
fromSlate Magazine
11 months ago

These Feel-Good Books Were Everywhere. Now, the Brand is Cooked.

The self-help series has compiled reader-submitted stories about kindness, courage, and perseverance into easily digestible books aimed at almost every conceivable demographic.
SF food
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