The best brand refreshes aren't revolutions, they're evolutions
A report by McKinsey backs this up. Companies that invest in brand evolution grow 20%-30% faster than those that don't. This isn't about having Coca-Cola-level budgets.
The Indo Daily: Brian O'Driscoll and Amy Huberman Incorporated: The million-euro empire
O'Driscoll and Huberman leveraged their media presence, transforming personal fame into a €12 million brand spanning various industries, from luxury products to educational resources.
Here's Where The Oreo Cookie's Symbol Really Comes From - Tasting Table
The Oreo cookie design has evolved significantly since its launch in 1912, transitioning from a simple pattern to one that features an intricate floral motif and the Nabisco logo.
The history of the Tesla logo: from car badge to global tech brand
The original Tesla logo, designed for traditional branding, adopted a shield shape aimed at evoking security and safety, combined with a modern, minimalist twist.