Chicken Soup for the Soul began as a motivational book series created by two speakers who believed in the Law of Attraction. Over its 30-year history, it has sold over 500 million copies, offering inspiring stories across various demographics. Despite its success, the brand has expanded into areas like packaged foods and DVD rentals, departing from its roots in self-help publishing. This episode reveals how the brand transitioned from a source of comfort to new and unexpected markets, showcasing a complex evolution.
The self-help series has compiled reader-submitted stories about kindness, courage, and perseverance into easily digestible books aimed at almost every conceivable demographic.
In recent years, the company has become many other things that seem lightyears away from inspirational publishing: a line of packaged foods, a DVD kiosk retailer, and a meme stock.
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