"New bags-matte-ified and designed to look like wood planks (like a potato crate)-will hold the chips with revamped ingredient lists. Lay's promises that the baked, kettle-cooked, and original chips won't taste different, they just won't have any synthetic colors or flavors: The redesign will also incorporate a new logo that looks like the sun, photos of potatoes on the bag, and the phrase "Made with real potatoes.""
"A 2021 survey found that 42% of consumers didn't know Lay's were made out of the spuds. The changes come as Health Secretary Robert F. Kennedy Jr. pushes companies to ditch artificial ingredients. Big picture: Lay's generates about 60% of PepsiCo's annual sales but has seen sales slip every quarter for the last three years. Consumers in every income bracket have been ditching classic snack brands amid rising prices. -MM"
PepsiCo is rebranding Lay's to emphasize its humble potato origins by removing synthetic colors and flavors, adding photos of potatoes, updating the logo, and changing packaging to matte, wood-plank designs. The ingredient lists will be revamped while Lay's says baked, kettle-cooked, and original chips will taste the same. Packaging will include the phrase "Made with real potatoes." A 2021 survey found 42% of consumers didn't know Lay's were made from potatoes. The redesign aligns with calls from Health Secretary Robert F. Kennedy Jr. to ditch artificial ingredients as Lay's faces slipping sales despite generating about 60% of PepsiCo's annual sales.
Read at Fortune
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