#premiumization

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#beverage-industry #consumer-trends #middle-class #wealth-inequality #consumer-sentiment #health-consciousness
fromFast Company
6 days ago

Why CEOs should care about the eroding middle class

Daniel Currell's guest essay in The New York Times shows how Walt Disney World Resort has evolved from an accessible "all-American vacation" to a luxury experience targeting high-net-worth households. Wealthy visitors can pay for premium passes that let them bypass lines; one tech executive quoted in the article experienced 16 attractions in seven hours. Meanwhile, Scarlett Cressel, a bus driver who could not afford to pay for special ride reservations and other perks, managed nine attractions over 14 hours.
Business
fromBevindustry
3 weeks ago

Premiumization trends span across beverage industry

"Consumer interest in premium and super-premium products seems to fall into two camps: life-extending and life-affirming," he says. "Life-extending refers mostly to functional non-alcohol products that are purported to promote good health, such as probiotics and nootropics."
E-Commerce
Food & drink
fromBevindustry
1 month ago

Convenience, premiumization propels RTD beverage alcohol into the forefront

Consumers prefer ready-to-drink beverages for their convenience, quality, and portability, reflecting changing preferences in the market.
E-Commerce
from24/7 Wall St.
2 months ago

Coca-Cola (NYSE: KO) Price Prediction and Forecast 2025-2030 (June 2025)

Coca-Cola's strategic shift towards premium products has resulted in strong financial performance despite a recent stock decline.
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