"Let's be real: There hasn't been a lot of good news in the beer business of late. You'd be justified in feeling a little shook at seeing a top 50 craft brewery begin the liquidation process, or nervous about how ongoing middle-tier consolidation is shrinking routes to markets, or generally confused by what drinkers want these days. These are also times when getting together with your peers and others from across the industry can make a difference."
"A dose of compassion and heart from Highland Brewing owner and president Leah Wong Ashburn, who will deliver a keynote address on transforming the brewery into a community hub in the wake of Hurricane Helene and aiding Asheville through its recovery; An injection of fun from New Belgium CMO Rebecca Dye Yonushonis, whose Voodoo Ranger brand is aiming to make beer exciting again;"
Brewbound Live 2025 in Los Angeles will convene industry leaders to address brewing sector challenges and opportunities. Recent industry stressors include a top-50 craft brewery entering liquidation, middle-tier consolidation reducing market access, and shifting consumer preferences. Programming features Highland Brewing's Leah Wong Ashburn on transforming a brewery into a community hub after Hurricane Helene and aiding Asheville's recovery. Sessions include New Belgium on revitalizing beer excitement, Top Ten Liquors on intoxicating hemp and a potential federal ban, platform-building with Hendler and Berger, Gen Z drinking trends from Rabobank, activation tactics from Athletic Brewing and Boston Experiential Group, and consumer data from NIQ and CGA. Panels also cover retail strategies and regional market perspectives.
#craft-beer-industry #consumer-trends #marketing-and-activations #retail-and-distribution #hemp-policy
Read at www.brewbound.com
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