#brand-collaboration

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from Fast Company
1 week ago

How David Beckham plans to win the $152 billion supplements business

David Beckham is launching a health brand called IM8 to offer a comprehensive daily supplement for health and longevity.
#social-media

3 TikTok Trends Brands Should Be Tapping Into in 2025

Brands should engage diverse creators to connect effectively with wider audiences on TikTok. Trends reflect a shift towards inclusivity in brand collaborations.

The business of Kylie Jenner

Kylie Jenner's influence significantly drives media value and engagement in the fashion industry, showcasing her role as a vital collaborator for brands.

How to Collaborate with Influencers for Brand Growth | ClickUp

Influencer marketing can significantly boost engagement rates and audience reach for brands.
Collaboration with influencers offers brands a way to connect effectively with specific target audiences.

10 Tips to Receive PR from Brands as a Small Creator

Finding your niche is essential for engaging audiences and attracting brand partnerships in content creation.

What's the best way to use your creator budget?

To optimize creator budgets, brands need to prioritize distinctiveness in their campaigns and avoid forgettable collaborations.

"Get used to it": 3 Korean artists on the importance of social media for creatives

Social media is a powerful platform for young creatives to network and commercialize their work.

3 TikTok Trends Brands Should Be Tapping Into in 2025

Brands should engage diverse creators to connect effectively with wider audiences on TikTok. Trends reflect a shift towards inclusivity in brand collaborations.

The business of Kylie Jenner

Kylie Jenner's influence significantly drives media value and engagement in the fashion industry, showcasing her role as a vital collaborator for brands.

How to Collaborate with Influencers for Brand Growth | ClickUp

Influencer marketing can significantly boost engagement rates and audience reach for brands.
Collaboration with influencers offers brands a way to connect effectively with specific target audiences.

10 Tips to Receive PR from Brands as a Small Creator

Finding your niche is essential for engaging audiences and attracting brand partnerships in content creation.

What's the best way to use your creator budget?

To optimize creator budgets, brands need to prioritize distinctiveness in their campaigns and avoid forgettable collaborations.

"Get used to it": 3 Korean artists on the importance of social media for creatives

Social media is a powerful platform for young creatives to network and commercialize their work.
moresocial-media
#fashion

Do Football Fans Really Want to Be Fashionable?

Kristin Juszczyk transitioned from DIY game-day merch to launching a fashion brand after Taylor Swift wore her design, showing the intersection of sports and fashion.

Freya Allan's Kingdom of the Planet of the Apes Premiere Look Is Sheer Perfection

Finding the perfect outfit can make a statement and tie into the event's theme, enhancing the overall experience.

Do Football Fans Really Want to Be Fashionable?

Kristin Juszczyk transitioned from DIY game-day merch to launching a fashion brand after Taylor Swift wore her design, showing the intersection of sports and fashion.

Freya Allan's Kingdom of the Planet of the Apes Premiere Look Is Sheer Perfection

Finding the perfect outfit can make a statement and tie into the event's theme, enhancing the overall experience.
morefashion

Bridging Offline and Online Retail With Kraft Heinz and Newell Brands

Brands should integrate online and offline strategies for seamless consumer experiences.
Fostering internal collaboration is essential to address consumer expectations across multiple channels.

Connect With These Influencers at The 2025 NAMM Show

Influencers enhance the NAMM Show experience by connecting brands and audiences, promoting a love for music products.

The Hello Kitty Rubik's Cube design has no business being this cute

Hello Kitty's quirky collaboration with the Rubik's Cube highlights the merging of brands to appeal to diverse audiences.

984 Tempest NDX spacecraft is an intergalactic creation of the Porsche x Naughty Dog collab - Yanko Design

Porsche creatively engages young audiences through innovative collaborations, particularly highlighting their iconic 911 series.
#partner-marketing

How to Use Partner Marketing To Reach New Customers (2024) - Shopify

Partner marketing enables meaningful collaborations that create buzz, expand reach, and drive growth for businesses of all sizes.

Council Post: 12 Big Misconceptions (And Truths) About Partner Marketing Campaigns

Partner marketing is complex, involving nuanced strategies and relationship dynamics, challenging even experienced marketers to optimize partnerships effectively.

How to Use Partner Marketing To Reach New Customers (2024) - Shopify

Partner marketing enables meaningful collaborations that create buzz, expand reach, and drive growth for businesses of all sizes.

Council Post: 12 Big Misconceptions (And Truths) About Partner Marketing Campaigns

Partner marketing is complex, involving nuanced strategies and relationship dynamics, challenging even experienced marketers to optimize partnerships effectively.
morepartner-marketing

Bodega's Matt Zaremba on How to Avoid Empty Calorie Marketing

Matt Zaremba excels at integrating art and marketing through storytelling to create relatable and engaging campaigns for brands.

The KFC x Burger King collab is a genius marketing move

KFC and Burger King end their rivalry with a collaborative BBF Burger, showcasing the potential of brand partnerships.
#partnerships

Maximizing Social Media Collaborations for Co-Marketing Success

Brand collaborations leverage the strengths and audiences of two companies to enhance visibility and engagement on social media.

Silly Nice Seeks Innovative Brand Partnerships Across New York State | stupidDOPE

Silly Nice aims to enhance consumer experience through strategic partnerships as it expands its cannabis brand in New York State.

Maximizing Social Media Collaborations for Co-Marketing Success

Brand collaborations leverage the strengths and audiences of two companies to enhance visibility and engagement on social media.

Silly Nice Seeks Innovative Brand Partnerships Across New York State | stupidDOPE

Silly Nice aims to enhance consumer experience through strategic partnerships as it expands its cannabis brand in New York State.
morepartnerships

Platform Media Acquire Majority Stake Of The Good, The Bad & The Rugby - Podcaster News

The demand for multichannel content strategies, particularly in video, is increasing among brands and audiences.
Crowd Networks is expanding beyond podcasts by integrating video, social media, and merchandise support.
#marketing

Eric Wareheim's $1,500 Wine Fridge Is Here

The new Rocco wine fridge collaboration reflects a shift in luxury marketing towards engaging, absurdist themes rather than minimalism.

These Pepsi x Shaq sneakers have a ridiculous hidden feature

Pepsi collaborated with Shaquille O'Neal to create custom sneakers with a hidden compartment for Pepsi Mini cans.
Pepsi's unique campaign targeting sneakerheads showcases their innovative marketing strategies.

Eric Wareheim's $1,500 Wine Fridge Is Here

The new Rocco wine fridge collaboration reflects a shift in luxury marketing towards engaging, absurdist themes rather than minimalism.

These Pepsi x Shaq sneakers have a ridiculous hidden feature

Pepsi collaborated with Shaquille O'Neal to create custom sneakers with a hidden compartment for Pepsi Mini cans.
Pepsi's unique campaign targeting sneakerheads showcases their innovative marketing strategies.
moremarketing

Tim Cook's other job | TechCrunch

Tim Cook's dual influence on Apple and Nike showcases strategic brand collaboration and leadership across industries.
#social-media-marketing

Hennessy's LeBron James bottle collab is the booze brand's latest culture move

LeBron James's collaboration with Hennessy exemplifies modern marketing by leveraging social media and cultural relevance.

Chipotle used to joke about Spirit Halloween. Now they're working together.

Chipotle is launching real-life Halloween costumes inspired by social media jokes, in collaboration with Spirit Halloween.

Virgil van Dijk tells of his love of Liverpool in Expedia campaign

Expedia partners with Virgil van Dijk for 'Finding Liverpool' travel series.
Jürgen Klopp set to star in upcoming installment for Expedia campaign.

Why Krispy Kreme jumped at the chance to collab with PrettyLittleThing

Krispy Kreme collaborates with PrettyLittleThing for brand rejuvenation and relevance through innovative products and social media marketing.

Hennessy's LeBron James bottle collab is the booze brand's latest culture move

LeBron James's collaboration with Hennessy exemplifies modern marketing by leveraging social media and cultural relevance.

Chipotle used to joke about Spirit Halloween. Now they're working together.

Chipotle is launching real-life Halloween costumes inspired by social media jokes, in collaboration with Spirit Halloween.

Virgil van Dijk tells of his love of Liverpool in Expedia campaign

Expedia partners with Virgil van Dijk for 'Finding Liverpool' travel series.
Jürgen Klopp set to star in upcoming installment for Expedia campaign.

Why Krispy Kreme jumped at the chance to collab with PrettyLittleThing

Krispy Kreme collaborates with PrettyLittleThing for brand rejuvenation and relevance through innovative products and social media marketing.
moresocial-media-marketing

Pearpop to Unveil Creator Marketing Collab Platform PAIR

Pearpop's PAIR platform enhances creator selection for brands, maximizing marketing investments through a data-driven vetting process.

REESE'S PUFFS Partners with Basketball Star Angel Reese for a Limited-Edition Collaboration | stupidDOPE

REESE'S PUFFS is collaborating with basketball star Angel Reese to celebrate individuality and cultural relevance through limited-edition cereal boxes.

Kim Kardashian and Jimmy Fallon battle for beats

Beats by Dre creatively differentiates itself through innovative brand collaborations, engaging diverse audiences effectively.

Liquid Death's new flavor is . . . Hot Fudge Sundae?

Liquid Death and Van Leeuwen collaborate on Hot Fudge Sundae sparkling water, continuing Liquid Death's trend of unique marketing stunts.
#influencer-marketing

Influencer Ads: How Brands Boost Social Ad Performance with Creators

Influencer ads outperform non-creator ads on TikTok and Instagram.
Brands can boost collaboration posts with high engagement as influencer ads.

Council Post: The Era Of Creator Immersion: Enhancing The Customer Journey 60/

Influencers are shaping the future of customer experience through social commerce and creator commerce collaborations with brands.

'I guess I have to keep posting': Inside the lives and finances of Boston influencers - The Boston Globe

Influencer marketing is a viable career, with some influencers earning substantial incomes.
Influencers need to diversify platforms to mitigate risks associated with potential bans or changes in social media apps.

How Brands And Influencers Are Co-Creating New Products

Influencers are becoming valuable collaborators with brands, leveraging their reach and expertise to co-create innovative products.
Collaborative product development involving influencers provides authenticity, trust, and a sense of recommendations rather than commercials.

LinkedIn Expands Thought Leader Ads To Allow Brands to Sponsor Organic Posts - Lindsey Gamble

Brands on LinkedIn can now sponsor organic content from any eligible member, not just internal thought leaders.
The Thought Leader Ads expansion on LinkedIn allows brands to engage industry experts, creators, and customers for influencer marketing.

5 Influencer Marketing Metrics You Should Know | Entrepreneur

Influencer marketing is rapidly growing, with the industry value increasing exponentially.
Key performance indicators in influencer marketing help evaluate campaign effectiveness and optimize strategies.

Influencer Ads: How Brands Boost Social Ad Performance with Creators

Influencer ads outperform non-creator ads on TikTok and Instagram.
Brands can boost collaboration posts with high engagement as influencer ads.

Council Post: The Era Of Creator Immersion: Enhancing The Customer Journey 60/

Influencers are shaping the future of customer experience through social commerce and creator commerce collaborations with brands.

'I guess I have to keep posting': Inside the lives and finances of Boston influencers - The Boston Globe

Influencer marketing is a viable career, with some influencers earning substantial incomes.
Influencers need to diversify platforms to mitigate risks associated with potential bans or changes in social media apps.

How Brands And Influencers Are Co-Creating New Products

Influencers are becoming valuable collaborators with brands, leveraging their reach and expertise to co-create innovative products.
Collaborative product development involving influencers provides authenticity, trust, and a sense of recommendations rather than commercials.

LinkedIn Expands Thought Leader Ads To Allow Brands to Sponsor Organic Posts - Lindsey Gamble

Brands on LinkedIn can now sponsor organic content from any eligible member, not just internal thought leaders.
The Thought Leader Ads expansion on LinkedIn allows brands to engage industry experts, creators, and customers for influencer marketing.

5 Influencer Marketing Metrics You Should Know | Entrepreneur

Influencer marketing is rapidly growing, with the industry value increasing exponentially.
Key performance indicators in influencer marketing help evaluate campaign effectiveness and optimize strategies.
moreinfluencer-marketing

Ad of the Day: See what happens when Dua Lipa is given creative control of a Porsche spot

Successful combination of pop star creativity with car brand messaging

Ad of the Day: Jack Daniel's changes its iconic t-shirt design for the first time ever

Jack Daniel's collaborates with Wesley Joseph on a fresh, youth-focused ad campaign, leveraging its classic logo to connect with new audiences.

Sand Land Sandstorm Trailer Leans Into The Meme With Iconic Trance Song

Memes can influence the creation of media content, evident in Bandai Namco's use of the popular trance song Sandstorm in the Sand Land game trailer.

2024 creator marketing research shows what creators want from brand relationships

Creators value genuine relationships over transactional deals.
Partnering with creators who use and like the products is vital.

Ford lanza una nueva campana digital para sus 'Ford Focus Days' basada en Smart Targeting de Invibes - ExchangeWire.com

Ford Spain launched a digital campaign using Smart Targeting to reach urban professionals interested in buying a new car, enhancing ad relevance and customer experience.

Cannes Briefing: Sports hold full court at Cannes Lions 2024

Sports take center stage at Cannes, intertwining with media and marketing, showcasing the significance of athlete insights and cultural influence.
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