brand-collaboration

How LTK Powers Lucrative Deals for Creators and Brands

Young consumers rely on influencers for purchase decisions.

Authenticity is key for brands and creators in social commerce. [ more ]

Joinstatus

Influencer Ads: How Brands Boost Social Ad Performance with Creators

Influencer ads outperform non-creator ads on TikTok and Instagram.

Brands can boost collaboration posts with high engagement as influencer ads. [ more ]

BostonGlobe.com

'I guess I have to keep posting': Inside the lives and finances of Boston influencers - The Boston Globe

Influencer marketing is a viable career, with some influencers earning substantial incomes.

Influencers need to diversify platforms to mitigate risks associated with potential bans or changes in social media apps. [ more ]

Lindsey Gamble

LinkedIn Expands Thought Leader Ads To Allow Brands to Sponsor Organic Posts - Lindsey Gamble

Brands on LinkedIn can now sponsor organic content from any eligible member, not just internal thought leaders.

The Thought Leader Ads expansion on LinkedIn allows brands to engage industry experts, creators, and customers for influencer marketing. [ more ]

Forbes

How Brands And Influencers Are Co-Creating New Products

Influencers are becoming valuable collaborators with brands, leveraging their reach and expertise to co-create innovative products.

Collaborative product development involving influencers provides authenticity, trust, and a sense of recommendations rather than commercials. [ more ]

Entrepreneur

5 Influencer Marketing Metrics You Should Know | Entrepreneur

Influencer marketing is rapidly growing, with the industry value increasing exponentially.

Key performance indicators in influencer marketing help evaluate campaign effectiveness and optimize strategies. [ more ]

moreinfluencer-marketing

WhoWhatWear

1 week ago

Writing

Freya Allan's Kingdom of the Planet of the Apes Premiere Look Is Sheer Perfection

Finding the perfect outfit can make a statement and tie into the event's theme, enhancing the overall experience. [ more ]

The Drum

3 weeks ago

Graphic design

Ad of the Day: Jack Daniel's changes its iconic t-shirt design for the first time ever

Jack Daniel's collaborates with Wesley Joseph on a fresh, youth-focused ad campaign, leveraging its classic logo to connect with new audiences. [ more ]

Creative Bloq

Graphic design

These Pepsi x Shaq sneakers have a ridiculous hidden feature

Pepsi collaborated with Shaquille O'Neal to create custom sneakers with a hidden compartment for Pepsi Mini cans.

Pepsi's unique campaign targeting sneakerheads showcases their innovative marketing strategies. [ more ]

GameSpot

Video games

Sand Land Sandstorm Trailer Leans Into The Meme With Iconic Trance Song

Memes can influence the creation of media content, evident in Bandai Namco's use of the popular trance song Sandstorm in the Sand Land game trailer. [ more ]

The Drum

Liverpool FC

Virgil van Dijk tells of his love of Liverpool in Expedia campaign

Expedia partners with Virgil van Dijk for 'Finding Liverpool' travel series.

Jürgen Klopp set to star in upcoming installment for Expedia campaign. [ more ]

The Drum

Why Krispy Kreme jumped at the chance to collab with PrettyLittleThing

Krispy Kreme collaborates with PrettyLittleThing for brand rejuvenation and relevance through innovative products and social media marketing. [ more ]

The Drum

2024 creator marketing research shows what creators want from brand relationships

Creators value genuine relationships over transactional deals.

Partnering with creators who use and like the products is vital. [ more ]

The Drum

4 months ago