The article emphasizes the importance of consistency and persistence in securing Public Relations packages for clubs and organizations. The writer, serving as the PR and Marketing Director for Her Campus at Ithaca College, shares her experience reaching out to brands and successfully obtaining PR packages. She advises fellow students to research companies that have previously collaborated with other organizations and leverage social media platforms to identify active brands. Additionally, after receiving packages, it is crucial to collaborate with the social media team to create engaging content that highlights the products received, thereby increasing the likelihood of future partnerships.
The companies I am persistent with when it comes to emails and phone calls are much more likely to continue reaching out.
A lot of companies have specific rules for you to follow, especially with posting on socials.
Once you have received your package, it's super important to work with your social media team to curate posts for the products.
Trying to get PR is a whole lot of trial and error! It's okay not to get a response.
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