"Two iconic brands known for delivering knockout experiences have joined forces to create what UFC President and CEO Dana White boldly calls "The Greatest F*cking Pizza of All Time." Prince Street Pizza, the legendary New York City pizzeria famous for its Sicilian-style square pies, has partnered with the UFC to launch a limited-edition collaboration that's taking the food and beverage industry by storm this November."
"The collaboration launches November 1st, perfectly timed to coincide with UFC 322 at Madison Square Garden on November 15. This isn't coincidental timing: it's strategic marketing at its finest. The partnership targets the significant overlap between pizza lovers and UFC fans, two demographics known for their passionate loyalty and willingness to try new experiences."
Prince Street Pizza and the UFC launched a limited-edition premium pizza collaboration available November 1st, priced at $45 per pie or $8 per slice. The launch coincides with UFC 322 at Madison Square Garden on November 15 to maximize visibility among overlapping pizza and fight-fan audiences. The pizza features slow-cooked short rib and sausage ragu, fresh mozzarella, and a pecorino cheese blend that reflects both brands' commitment to quality. The partnership uses event-timed marketing and cross-industry alignment to expand reach, generate buzz, and demonstrate how product launches can amplify impact without proportionally higher advertising spend.
Read at Food & Beverage Magazine
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