Mschf, a Brooklyn-based art collective, has gained attention over the past five years through provocative product drops and community experiments. Known for projects like Satan Shoes and Big Red Boots, Mschf has also faced legal challenges from major brands. Recently, Mschf announced its pivot towards collaboration by launching Applied Mschf, a consultancy aimed at working with 5 to 10 brands annually. This initiative will formalize their creative services, including marketing, industrial design, digital design, and architecture, marking a significant business restructuring for the organization.
Mschf, the Brooklyn-based art collective, has recently decided to launch Applied Mschf, a creative consultancy that will collaborate with 5 to 10 brands a year.
Previously known for turning brands into creative clay, Mschf is shifting focus from poking fun at brands to providing marketing, industrial design, digital design, and architecture services.
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