#marketing-innovation

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#brand-strategy

Lingering Questions: What Marketing Masters Want to Ask Each Other

Innovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.

Gale immerses clients into social beyond just media buys - will it pay off?

Gale has formed a 50-person team focusing on leveraging social culture for clients' brand engagement and market expansion.

The Future of Creativity With Squarespace's David Lee

Brandweek in Phoenix, Arizona from September 23-26 - a hub for marketing innovation.
Squarespace's focus on design, creativity, personal brand representation, and the vital role of creativity in the future of work.

e.l.f. Beauty's CMO on the Brand's Cultural Impact

e.l.f. Beauty strategically timed Super Bowl participation to expand reach.
Balancing quality and affordability broadens appeal and attracts cost-conscious consumers.

Lingering Questions: What Marketing Masters Want to Ask Each Other

Innovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.

Gale immerses clients into social beyond just media buys - will it pay off?

Gale has formed a 50-person team focusing on leveraging social culture for clients' brand engagement and market expansion.

The Future of Creativity With Squarespace's David Lee

Brandweek in Phoenix, Arizona from September 23-26 - a hub for marketing innovation.
Squarespace's focus on design, creativity, personal brand representation, and the vital role of creativity in the future of work.

e.l.f. Beauty's CMO on the Brand's Cultural Impact

e.l.f. Beauty strategically timed Super Bowl participation to expand reach.
Balancing quality and affordability broadens appeal and attracts cost-conscious consumers.
morebrand-strategy
#advertising-technology

Retail startup Topsort Is Aiming to Challenge Giants

Brandweek is crucial for marketing innovation, hosting top leaders and networking opportunities.
Retail media is expanding rapidly, driven by the rise of advertising technology companies like Topsort.

We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed

Sora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.

Retail startup Topsort Is Aiming to Challenge Giants

Brandweek is crucial for marketing innovation, hosting top leaders and networking opportunities.
Retail media is expanding rapidly, driven by the rise of advertising technology companies like Topsort.

We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed

Sora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.
moreadvertising-technology
#brand-engagement

These 5 brands are building superfans through authentic engagement

Innovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.

'Rethink Possibilities', las nuevas soluciones publicitarias de Invibes especificas para cada sector - ExchangeWire.com

Invibes Advertising aims to revolutionize digital advertising by leveraging GenAI to enhance brand engagement and exploit unique advertising opportunities.

These 5 brands are building superfans through authentic engagement

Innovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.

'Rethink Possibilities', las nuevas soluciones publicitarias de Invibes especificas para cada sector - ExchangeWire.com

Invibes Advertising aims to revolutionize digital advertising by leveraging GenAI to enhance brand engagement and exploit unique advertising opportunities.
morebrand-engagement

BetMGM hires CMO to accelerate momentum in growing betting industry

Casey Hurbis appointed CMO of BetMGM, bringing over 30 years of consumer marketing experience to enhance brand engagement and innovation.

This Entrepreneur Is Helping Brands Build New Revenue Streams Off Their Marketing Strategy

Marketing can be a revenue stream by integrating rewards programs.
Kalder creates financial opportunities for clients through innovative strategies.

30 Under 30 Marketing & Advertising 2025: The Young Founders Using Fintech, Social Media And The Power Of Partnerships To Boost Brands Big And Small

Marketing's future relies on customer loyalty programs.
Innovative partnerships are key for brands to attract consumers.
Brands need to adapt with new technologies and trends.
from ComputerWeekly.com
2 weeks ago

Unwrapping the benefits of AI for marketing | Computer Weekly

AI is set to revolutionize marketing by augmenting creativity and enhancing efficiency.

Would you drink a wine made by Pizza Hut? It's made of tomatoes.

Pizza Hut's Tomato Wine uniquely blends tomato and basil flavors, creating an innovative drink aimed at enhancing the pizza dining experience.

How Spotify's video ads became a game-changing must-buy for media agencies

Spotify's 'Spreadbeats' campaign creatively transformed how media planners perceive its advertising capabilities, emphasizing video and audio integration for superior ROI.

How United Airlines brought Kinective Media to market - and what's next

United Airlines has launched Kinective Media, the first media network in the airline industry to leverage extensive traveler data.
#generative-ai

How Marketers Can Incorporate Text-To-Image Generative AI Tools

Generative AI tools are crucial for marketing innovation and efficiency.

Transforming agile marketing with generative AI | MarTech

Combining agile marketing with generative AI enhances efficiency and prioritization, optimizing content and SEO processes.

How Marketers Can Incorporate Text-To-Image Generative AI Tools

Generative AI tools are crucial for marketing innovation and efficiency.

Transforming agile marketing with generative AI | MarTech

Combining agile marketing with generative AI enhances efficiency and prioritization, optimizing content and SEO processes.
moregenerative-ai
from Adweek
2 months ago

Why Creators Are Driving the Future of Brand Partnerships

Traditional celebrity brand deals are becoming obsolete, shifting towards more authentic and genuine connections in brand partnerships.

Stay-at-Home Moms Built Tupperware. Working Women Killed It.

Tupperware, once a household name in food storage, has filed for Chapter 11 bankruptcy due to overwhelming debt and failure to adapt to market changes.
#brandweek

Call for Nominations: The 2024 Marketing Vanguard Awards

Brandweek is essential for marketing innovation and networking, featuring insights from C-suite leaders and recognizing influential CMOs through the Marketing Vanguard Awards.

Alexis Ohanian, Keke Palmer & More Lead the Way at Brandweek

Brandweek is an essential event for marketing innovation featuring leaders discussing brand strategies in a changing market.

How Brands and Cannabis Are Thriving Together for 420

Tipsy Scoop partners with a cannabis brand to offer THC-laced ice cream floats for 420.

Call for Nominations: The 2024 Marketing Vanguard Awards

Brandweek is essential for marketing innovation and networking, featuring insights from C-suite leaders and recognizing influential CMOs through the Marketing Vanguard Awards.

Alexis Ohanian, Keke Palmer & More Lead the Way at Brandweek

Brandweek is an essential event for marketing innovation featuring leaders discussing brand strategies in a changing market.

How Brands and Cannabis Are Thriving Together for 420

Tipsy Scoop partners with a cannabis brand to offer THC-laced ice cream floats for 420.
morebrandweek

National Cheeseburger Day 2024: Where to find deals

Habit Burger & Grill celebrated National Cheeseburger Day by sending a Double Charburger into space, showcasing innovative marketing and engineering.

How brands are taking the AI plunge and testing customer experiences | MarTech

AI is transforming marketing functions, with a focus on analytics and customer experience, though risks remain in customer-facing applications.

6 ways AI can supercharge your small business branding

AI is transforming branding by enhancing creativity and productivity while maintaining the human touch.
Effective branding requires careful planning, especially when integrating AI tools.

RealSelf Appoints New CEO to Expand Editorial

RealSelf appoints Minou Clark as global CEO, marking a strategic shift to enhance consumer appeal and optimize client generation.
Clark is the first female and global CEO of RealSelf, focusing on expanding the brand's legacy in the aesthetics space.

Chipotle Mexican Grill teams with Spirit Halloween on a costume collection

Chipotle's partnership with Spirit Halloween features takeout item costumes, blending fast food culture with Halloween festivities.

Kim Kardashian and Jimmy Fallon battle for beats

Beats by Dre creatively differentiates itself through innovative brand collaborations, engaging diverse audiences effectively.

Balancing Marketing and Brand Building With Mars Wrigley

Leverage creative content from creators to influence marketing campaigns in the CPG industry.

Teads Appoints Nick Crossley as UK Automotive Industry Director

Nick Crossley appointed as UK automotive industry director at Teads, bringing extensive industry experience and expertise.

Council Post: How Partnerships And Alliances Build Credibility In Marketing

Combining marketing with partnerships and alliances is a valuable strategy for successful business objectives.
The future of marketing involves collaborating with other departments and utilizing partnerships to amplify efforts.

Whisky can learn from tequila and rum, just as they once learned from whisky

Whisky must learn from tequila and rum to adapt to changing consumer preferences.
Some whisky brands are embracing innovation in marketing to appeal to a wider audience.
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