#marketing-innovation

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Social media marketing
fromInc
2 months ago

Why Brands Need to Think Like Netflix

The future of marketing lies in brands creating their own content rather than merely funding existing content. Branding is now about being the content.
Social media marketing
fromInc
2 months ago

Why Brands Need to Think Like Netflix

The future of marketing lies in brands creating their own content rather than merely funding existing content. Branding is now about being the content.
#advertising
Marketing tech
fromDigiday
3 months ago

Indie agencies are betting on tech to outmaneuver the big guys

Independent agencies leverage technology to compete with larger firms, prioritizing agility and innovation.
Marketing tech
fromDigiday
3 months ago

Indie agencies are betting on tech to outmaneuver the big guys

Independent agencies leverage technology to compete with larger firms, prioritizing agility and innovation.
Marketing tech
fromThe Drum
3 weeks ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

Attention tech is changing how media is bought and sold, emphasizing the importance of measuring audience engagement.
fromRAIN News
3 weeks ago

RAIN Notes: May 5

One of TV's most beloved couples, Uncle Jesse and Rebecca Donaldson, will be reliving their iconic love story at the 'How Rude, Tanneritos!' event on June 5.
Podcast
Marketing tech
fromThe Drum
1 month ago

Martech for Drummies: your essential cheat sheet

Innovation in martech now focuses on integrating existing tools and data, providing a competitive edge amidst tech overload and regulatory changes.
#brand-engagement
Media industry
fromForbes
1 month ago

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
Marketing tech
fromDigiday
1 month ago

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.
First-party data is now the key currency for driving new revenue streams.
fromFood & Beverage Magazine
2 months ago

Einstein Bros. Bagels Launches Country Bagels & Gravy Egg Sandwich

Einstein Bros.® Bagels launches the Country Bagels & Gravy Egg Sandwich, its first breakfast item accompanied by a country music ballad, celebrating convenience and taste.
East Bay food
#brand-strategy
Marketing tech
fromFast Company
2 months ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
Marketing tech
fromFast Company
2 months ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
Marketing tech
fromBusiness Insider
2 months ago

Seeking nominations for Business Insider's most innovative CMOs of 2025 list - submit entries by April 25

Business Insider invites nominations for visionary CMOs who excel in driving growth amid economic uncertainty.
Nominees should be the top marketing executive and have significantly impacted their companies over the last year.
Social justice
fromForbes
2 months ago

How The Beauty Campaign Film Became A Vehicle For Social Impact

YSL Beauty's 'Don't Call it Love' challenges traditional advertising by confronting domestic abuse awareness.
fromBrewbound
4 months ago

BevNET's Most Read Spirits Stories Of 2024

"Our mission statement, from the very beginning, states that we wish to become one of the great small distilleries of the world, and deliberately eschews the sole pursuit of profits." Ken Lewis underscores the importance of purpose in craft distilling, emphasizing quality and community over mere financial gain.
Beer
fromInc
5 months ago

We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed

Sora could revolutionize advertising by making video creation accessible without high budgets, yet current technology must be perfected to reach that potential.
Miscellaneous
Wine
fromFortune
6 months ago

Would you drink a wine made by Pizza Hut? It's made of tomatoes.

Pizza Hut's Tomato Wine uniquely blends tomato and basil flavors, creating an innovative drink aimed at enhancing the pizza dining experience.
Marketing
fromAdweek
8 months ago

Why Creators Are Driving the Future of Brand Partnerships

Traditional celebrity brand deals are becoming obsolete, shifting towards more authentic and genuine connections in brand partnerships.
fromAdweek
8 months ago

Alexis Ohanian, Keke Palmer & More Lead the Way at Brandweek

Brandweek, taking place from September 23-26 in Phoenix, Arizona, will feature C-suite leaders and brand experts discussing marketing innovation in a rapidly changing landscape. With keynotes and workshops, this event promises insights for those looking to excel in brand marketing amidst constant upheaval. The gathering attracts iconic figures and cultural influencers, making it a pivotal moment for networking and learning. Don't miss this opportunity to engage with the leaders shaping the future of marketing.
Marketing
fromDaily News
8 months ago

Chipotle Mexican Grill teams with Spirit Halloween on a costume collection

Just in time for Halloween, Chipotle Mexican Grill has tapped into pop culture by introducing a playful collection of costumes featuring its iconic takeout items like burritos, forks, and napkins.
NYC food
fromFast Company
9 months ago

Kim Kardashian and Jimmy Fallon battle for beats

In a playful twist, Beats by Dre pits Jimmy Fallon against Kim Kardashian's Skims in a competitive collaboration, showcasing how creative marketing engages diverse audiences.
Startup companies
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