#marketing-innovation

#marketing-innovation

CMOs are navigating a convergence of challenges: political and economic uncertainty, rapid technological upheaval driven by artificial intelligence, and a decline in mass-reach media, forcing them to seek new channels, such as influencer marketing, to continue connecting with consumers. All the while, they're under growing scrutiny to prove marketing's direct impact on the bottom line. We want to showcase the CMOs who are leading from the top and inspiring the next generation of marketers.

Pampers is the number one pediatrician-recommended brand in the US, committed to helping babies, supporting parents and protecting the world little ones will grow up in. When reports in the US indicated that 4 million children under the age of three have never been read to in their lifetime, Pampers set out to change that. It tapped Snapchat to help with its new purpose: to offer families books through the power of augmented reality.

Mschf, the Brooklyn-based art collective, has recently decided to launch Applied Mschf, a creative consultancy that will collaborate with 5 to 10 brands a year.

"Advertainment is our unique approach that fuses advertising with entertainment. Instead of pushing traditional, sales-heavy content that people tend to scroll past, we create content that audiences actually want to watch."

The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.