How The Beauty Campaign Film Became A Vehicle For Social ImpactYSL Beauty's 'Don't Call it Love' challenges traditional advertising by confronting domestic abuse awareness.
The Fake Fashion Campaigns That Show AI's Future in MarketingAI is transforming fashion marketing by allowing creatives to develop campaigns independent of brand involvement.
5 AI Trends That Will Dominate 2025, From Apple to Agents and BeyondGenerative AI will transform from a support tool to a key innovation driver in marketing by 2025.
How Marketers Can Incorporate Text-To-Image Generative AI ToolsGenerative AI tools are crucial for marketing innovation and efficiency.
Transforming agile marketing with generative AI | MarTechCombining agile marketing with generative AI enhances efficiency and prioritization, optimizing content and SEO processes.
The Fake Fashion Campaigns That Show AI's Future in MarketingAI is transforming fashion marketing by allowing creatives to develop campaigns independent of brand involvement.
5 AI Trends That Will Dominate 2025, From Apple to Agents and BeyondGenerative AI will transform from a support tool to a key innovation driver in marketing by 2025.
How Marketers Can Incorporate Text-To-Image Generative AI ToolsGenerative AI tools are crucial for marketing innovation and efficiency.
Transforming agile marketing with generative AI | MarTechCombining agile marketing with generative AI enhances efficiency and prioritization, optimizing content and SEO processes.
Why Brands Need to Think Like NetflixThe future of marketing lies in brands creating their own content rather than merely funding existing content. Branding is now about being the content.
6 ways AI can supercharge your small business brandingAI is transforming branding by enhancing creativity and productivity while maintaining the human touch.Effective branding requires careful planning, especially when integrating AI tools.
Why Brands Need to Think Like NetflixThe future of marketing lies in brands creating their own content rather than merely funding existing content. Branding is now about being the content.
6 ways AI can supercharge your small business brandingAI is transforming branding by enhancing creativity and productivity while maintaining the human touch.Effective branding requires careful planning, especially when integrating AI tools.
Indie agencies are betting on tech to outmaneuver the big guysIndependent agencies leverage technology to compete with larger firms, prioritizing agility and innovation.
Reddit's ad business is expanding-but not fast enoughReddit is rapidly expanding its advertising tools to drive revenue, targeting $1 billion in 2024, focusing on integrating brands into user discussions.
Indie agencies are betting on tech to outmaneuver the big guysIndependent agencies leverage technology to compete with larger firms, prioritizing agility and innovation.
Reddit's ad business is expanding-but not fast enoughReddit is rapidly expanding its advertising tools to drive revenue, targeting $1 billion in 2024, focusing on integrating brands into user discussions.
Unwrapping the benefits of AI for marketing | Computer WeeklyAI is set to revolutionize marketing by augmenting creativity and enhancing efficiency.
What HVAC Marketing Can Teach Every Industry About Winning in 2025 | EntrepreneurThe HVAC industry is leading marketing innovation through data-driven, customer-centric approaches that others can learn from.
Lessons learned from martech wins | MarTechEngaging vendors' perspectives strengthens relationships and helps evaluate risks effectively.Timing in contract negotiations can be leveraged for better deals, benefiting both parties.Innovative marketing campaigns, like Burger King's, can enhance customer engagement.
Unwrapping the benefits of AI for marketing | Computer WeeklyAI is set to revolutionize marketing by augmenting creativity and enhancing efficiency.
What HVAC Marketing Can Teach Every Industry About Winning in 2025 | EntrepreneurThe HVAC industry is leading marketing innovation through data-driven, customer-centric approaches that others can learn from.
Lessons learned from martech wins | MarTechEngaging vendors' perspectives strengthens relationships and helps evaluate risks effectively.Timing in contract negotiations can be leveraged for better deals, benefiting both parties.Innovative marketing campaigns, like Burger King's, can enhance customer engagement.
J.M. Smucker's CMO on how brands must face the challenges of 2025J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
Lingering Questions: What Marketing Masters Want to Ask Each OtherInnovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.
Gale immerses clients into social beyond just media buys - will it pay off?Gale has formed a 50-person team focusing on leveraging social culture for clients' brand engagement and market expansion.
The Future of Creativity With Squarespace's David LeeBrandweek in Phoenix, Arizona from September 23-26 - a hub for marketing innovation.Squarespace's focus on design, creativity, personal brand representation, and the vital role of creativity in the future of work.
J.M. Smucker's CMO on how brands must face the challenges of 2025J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
Lingering Questions: What Marketing Masters Want to Ask Each OtherInnovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.
Gale immerses clients into social beyond just media buys - will it pay off?Gale has formed a 50-person team focusing on leveraging social culture for clients' brand engagement and market expansion.
The Future of Creativity With Squarespace's David LeeBrandweek in Phoenix, Arizona from September 23-26 - a hub for marketing innovation.Squarespace's focus on design, creativity, personal brand representation, and the vital role of creativity in the future of work.
Sama Takes Off: Qatar Airways Introduces the First Digital Cabin Crew Member on InstagramQatar Airways has introduced Sama, the world's first digital human cabin crew member, to enhance brand engagement and connect with modern travelers.
Stay-at-Home Moms Built Tupperware. Working Women Killed It.Tupperware, once a household name in food storage, has filed for Chapter 11 bankruptcy due to overwhelming debt and failure to adapt to market changes.
BevNET's Most Read Spirits Stories Of 2024The spirits industry saw significant changes with bankruptcy filings, celebrity involvement, and creative marketing successes, indicating a dynamic landscape.
Stay-at-Home Moms Built Tupperware. Working Women Killed It.Tupperware, once a household name in food storage, has filed for Chapter 11 bankruptcy due to overwhelming debt and failure to adapt to market changes.
BevNET's Most Read Spirits Stories Of 2024The spirits industry saw significant changes with bankruptcy filings, celebrity involvement, and creative marketing successes, indicating a dynamic landscape.
The 6 marketing trends I'm betting on in 2025Collaboration and human ingenuity will be essential in navigating the evolving landscape of marketing technology by 2025.
Retail startup Topsort Is Aiming to Challenge GiantsBrandweek is crucial for marketing innovation, hosting top leaders and networking opportunities.Retail media is expanding rapidly, driven by the rise of advertising technology companies like Topsort.
We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were MixedSora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.
Retail startup Topsort Is Aiming to Challenge GiantsBrandweek is crucial for marketing innovation, hosting top leaders and networking opportunities.Retail media is expanding rapidly, driven by the rise of advertising technology companies like Topsort.
We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were MixedSora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.
These 5 brands are building superfans through authentic engagementInnovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.
'Rethink Possibilities', las nuevas soluciones publicitarias de Invibes especificas para cada sector - ExchangeWire.comInvibes Advertising aims to revolutionize digital advertising by leveraging GenAI to enhance brand engagement and exploit unique advertising opportunities.
These 5 brands are building superfans through authentic engagementInnovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.
'Rethink Possibilities', las nuevas soluciones publicitarias de Invibes especificas para cada sector - ExchangeWire.comInvibes Advertising aims to revolutionize digital advertising by leveraging GenAI to enhance brand engagement and exploit unique advertising opportunities.
BetMGM hires CMO to accelerate momentum in growing betting industryCasey Hurbis appointed CMO of BetMGM, bringing over 30 years of consumer marketing experience to enhance brand engagement and innovation.
This Entrepreneur Is Helping Brands Build New Revenue Streams Off Their Marketing StrategyMarketing can be a revenue stream by integrating rewards programs.Kalder creates financial opportunities for clients through innovative strategies.
30 Under 30 Marketing & Advertising 2025: The Young Founders Using Fintech, Social Media And The Power Of Partnerships To Boost Brands Big And SmallMarketing's future relies on customer loyalty programs.Innovative partnerships are key for brands to attract consumers.Brands need to adapt with new technologies and trends.
Would you drink a wine made by Pizza Hut? It's made of tomatoes.Pizza Hut's Tomato Wine uniquely blends tomato and basil flavors, creating an innovative drink aimed at enhancing the pizza dining experience.
How Spotify's video ads became a game-changing must-buy for media agenciesSpotify's 'Spreadbeats' campaign creatively transformed how media planners perceive its advertising capabilities, emphasizing video and audio integration for superior ROI.
How United Airlines brought Kinective Media to market - and what's nextUnited Airlines has launched Kinective Media, the first media network in the airline industry to leverage extensive traveler data.
Why Creators Are Driving the Future of Brand PartnershipsTraditional celebrity brand deals are becoming obsolete, shifting towards more authentic and genuine connections in brand partnerships.
Call for Nominations: The 2024 Marketing Vanguard AwardsBrandweek is essential for marketing innovation and networking, featuring insights from C-suite leaders and recognizing influential CMOs through the Marketing Vanguard Awards.
Alexis Ohanian, Keke Palmer & More Lead the Way at BrandweekBrandweek is an essential event for marketing innovation featuring leaders discussing brand strategies in a changing market.
How Brands and Cannabis Are Thriving Together for 420Tipsy Scoop partners with a cannabis brand to offer THC-laced ice cream floats for 420.
Call for Nominations: The 2024 Marketing Vanguard AwardsBrandweek is essential for marketing innovation and networking, featuring insights from C-suite leaders and recognizing influential CMOs through the Marketing Vanguard Awards.
Alexis Ohanian, Keke Palmer & More Lead the Way at BrandweekBrandweek is an essential event for marketing innovation featuring leaders discussing brand strategies in a changing market.
How Brands and Cannabis Are Thriving Together for 420Tipsy Scoop partners with a cannabis brand to offer THC-laced ice cream floats for 420.
National Cheeseburger Day 2024: Where to find dealsHabit Burger & Grill celebrated National Cheeseburger Day by sending a Double Charburger into space, showcasing innovative marketing and engineering.
How brands are taking the AI plunge and testing customer experiences | MarTechAI is transforming marketing functions, with a focus on analytics and customer experience, though risks remain in customer-facing applications.
RealSelf Appoints New CEO to Expand EditorialRealSelf appoints Minou Clark as global CEO, marking a strategic shift to enhance consumer appeal and optimize client generation.Clark is the first female and global CEO of RealSelf, focusing on expanding the brand's legacy in the aesthetics space.
Chipotle Mexican Grill teams with Spirit Halloween on a costume collectionChipotle's partnership with Spirit Halloween features takeout item costumes, blending fast food culture with Halloween festivities.
Kim Kardashian and Jimmy Fallon battle for beatsBeats by Dre creatively differentiates itself through innovative brand collaborations, engaging diverse audiences effectively.
Balancing Marketing and Brand Building With Mars WrigleyLeverage creative content from creators to influence marketing campaigns in the CPG industry.
Teads Appoints Nick Crossley as UK Automotive Industry DirectorNick Crossley appointed as UK automotive industry director at Teads, bringing extensive industry experience and expertise.
Council Post: How Partnerships And Alliances Build Credibility In MarketingCombining marketing with partnerships and alliances is a valuable strategy for successful business objectives.The future of marketing involves collaborating with other departments and utilizing partnerships to amplify efforts.