#marketing-innovation

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#advertising
fromAdweek
1 day ago
Marketing tech

McCann Worldgroup Reorgs for a Project-Based Future

McCann Worldgroup is restructuring to address modern marketing demands and enhance client service by removing operational silos.
fromFast Company
3 months ago
Marketing

Reddit's ad business is expanding-but not fast enough

Reddit is rapidly expanding its advertising tools to drive revenue, targeting $1 billion in 2024, focusing on integrating brands into user discussions.
fromAdweek
1 day ago
Marketing tech

McCann Worldgroup Reorgs for a Project-Based Future

McCann Worldgroup is restructuring to address modern marketing demands and enhance client service by removing operational silos.
fromFast Company
3 months ago
Marketing

Reddit's ad business is expanding-but not fast enough

Reddit is rapidly expanding its advertising tools to drive revenue, targeting $1 billion in 2024, focusing on integrating brands into user discussions.
more#advertising
Marketing tech
fromThe Drum
2 days ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

Attention tech is changing how media is bought and sold, emphasizing the importance of measuring audience engagement.
fromRAIN News
3 days ago
Podcast

RAIN Notes: May 5

iHeartPodcasts is hosting a live celebration of Full House's Uncle Jesse and Rebecca Donaldson on June 5.
The Women Who Podcast Awards recognize and honor independent women-identified podcasters with specific entry requirements.
A unique marketing campaign has led to a new product where Cheez-It crackers are flavored through music exposure.
Marketing tech
fromThe Drum
1 week ago

Martech for Drummies: your essential cheat sheet

Innovation in martech now focuses on integrating existing tools and data, providing a competitive edge amidst tech overload and regulatory changes.
#brand-engagement
fromForbes
3 weeks ago
Media industry

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
fromFast Company
4 months ago
Marketing

These 5 brands are building superfans through authentic engagement

Innovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.
Media industry
fromForbes
3 weeks ago

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
fromFast Company
4 months ago
Marketing

These 5 brands are building superfans through authentic engagement

Innovative marketing strategies by Applebee's and Beachwaver effectively engage younger audiences, driving significant growth and brand presence.
more#brand-engagement
Marketing tech
fromDigiday
3 weeks ago

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.
First-party data is now the key currency for driving new revenue streams.
fromFood & Beverage Magazine
1 month ago
East Bay food

Einstein Bros. Bagels Launches Country Bagels & Gravy Egg Sandwich

Einstein Bros. introduces a Country Bagels & Gravy Egg Sandwich paired with a debut country song for a unique breakfast experience.
Marketing tech
fromExchangewire
1 month ago

The Wires 2025: Second Wave of Judges Revealed

The Wires awards showcase excellence in digital media, marketing, and commerce, with notable judges from diverse sectors.
#brand-strategy
Marketing tech
fromFast Company
1 month ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
fromMarketing Dive
3 months ago
Marketing

J.M. Smucker's CMO on how brands must face the challenges of 2025

J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
fromHubspot
4 months ago
Marketing

Lingering Questions: What Marketing Masters Want to Ask Each Other

Innovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.
Marketing tech
fromFast Company
1 month ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
fromMarketing Dive
3 months ago
Marketing

J.M. Smucker's CMO on how brands must face the challenges of 2025

J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
fromHubspot
4 months ago
Marketing

Lingering Questions: What Marketing Masters Want to Ask Each Other

Innovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.
more#brand-strategy
Social justice
fromForbes
2 months ago

How The Beauty Campaign Film Became A Vehicle For Social Impact

YSL Beauty's 'Don't Call it Love' challenges traditional advertising by confronting domestic abuse awareness.
Social media marketing
fromInc
2 months ago

Why Brands Need to Think Like Netflix

The future of marketing lies in brands creating their own content rather than merely funding existing content. Branding is now about being the content.
fromMarTech
2 months ago
Marketing

Lessons learned from martech wins | MarTech

Engaging vendors' perspectives strengthens relationships and helps evaluate risks effectively.
Timing in contract negotiations can be leveraged for better deals, benefiting both parties.
Innovative marketing campaigns, like Burger King's, can enhance customer engagement.
fromBrewbound
4 months ago
Beer

BevNET's Most Read Spirits Stories Of 2024

The spirits industry saw significant changes with bankruptcy filings, celebrity involvement, and creative marketing successes, indicating a dynamic landscape.
fromInc
4 months ago
Miscellaneous

We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed

Sora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.
Wine
fromFortune
5 months ago

Would you drink a wine made by Pizza Hut? It's made of tomatoes.

Pizza Hut's Tomato Wine uniquely blends tomato and basil flavors, creating an innovative drink aimed at enhancing the pizza dining experience.
Marketing
fromAdweek
7 months ago

Why Creators Are Driving the Future of Brand Partnerships

Traditional celebrity brand deals are becoming obsolete, shifting towards more authentic and genuine connections in brand partnerships.
fromAdweek
7 months ago
Marketing

Alexis Ohanian, Keke Palmer & More Lead the Way at Brandweek

Brandweek is an essential event for marketing innovation featuring leaders discussing brand strategies in a changing market.
fromDaily News
8 months ago
NYC food

Chipotle Mexican Grill teams with Spirit Halloween on a costume collection

Chipotle's partnership with Spirit Halloween features takeout item costumes, blending fast food culture with Halloween festivities.
fromFast Company
8 months ago
Startup companies

Kim Kardashian and Jimmy Fallon battle for beats

Beats by Dre creatively differentiates itself through innovative brand collaborations, engaging diverse audiences effectively.
fromAdweek
9 months ago
Marketing

Balancing Marketing and Brand Building With Mars Wrigley

Leverage creative content from creators to influence marketing campaigns in the CPG industry.
fromExchangewire
9 months ago
Marketing

Teads Appoints Nick Crossley as UK Automotive Industry Director

Nick Crossley appointed as UK automotive industry director at Teads, bringing extensive industry experience and expertise.
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