Tombras' PODS Campaign Takes Home Clio AI Specialty Award Sponsored by Google | Muse by Clios

At the Clio Awards, Tombras was awarded the 2025 Clio AI Specialty Award for their PODS campaign, which ingeniously converted a PODS moving container into a dynamic billboard. This billboard traveled through New York City, providing real-time traffic, subway, and weather updates to all neighborhoods over a 29-hour period. This initiative was part of Google's Creative Lighthouse program, designed to inspire agencies to create groundbreaking ads using Google AI. Looking ahead, Google's Sadie Thoma announced a formal AI-driven award category starting in 2026, encouraging innovation throughout the creative process.

The PODS campaign, transforming moving containers into billboards, showcased AI-driven creativity by providing real-time information throughout New York City, highlighting innovation in advertising.

Sadie Thoma expressed excitement over the Clio's new AI-driven category, encouraging creatives to integrate AI in fresh ways to redefine innovation in advertising.

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