McCann Worldgroup, renowned for its iconic advertising campaigns, is undergoing significant restructuring under CEO Daryl Lee to adapt to the changing media landscape. Emphasizing the need for 'strategic creativity,' the agency is breaking down operational silos to provide clients with easier access to its various services. Recent changes involve focusing on senior client leadership with project managers taking on complex roles to manage multiple projects. The restructuring aims to enhance client services, even amid challenges like recent layoffs and the loss of major accounts.
McCann Worldgroup, a historic ad agency, is reforming its structure under CEO Daryl Lee to better meet clients' evolving needs in modern marketing.
Daryl Lee notes that the rise of AI requires agencies to pivot towards 'strategic creativity' as traditional AOR contracts are decomposing.
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