Adam Brotman and Andy Sack's new book, AI First, emphasizes the necessity for business leaders to embrace the AI revolution as a transformative opportunity rather than a challenge to overcome. They highlight that 95% of existing marketing functions may soon be performed by AI, pushing leaders to rethink their strategies and methodologies. The authors offer a playbook rooted in insights from top AI builders that lays out actionable steps for organizations to thrive in a future dominated by artificial intelligence, focusing on innovation in product and brand management.
The essence of our message is clear: the AI revolution isn't merely an adaptation phase; it's a time for leaders to reimagine and innovate their business strategies.
During discussions with AI thought leaders, a consistent theme emerged: future marketing will heavily rely on advanced AI, fundamentally shifting the roles of traditional marketers.
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