"When Mitchell & Ness linked with Cookies, it was more than a collaboration - it was a meeting of two cultural authorities at the height of their influence. Mitchell & Ness had long stood as a cornerstone of sports culture, celebrated for its authentic nods to legacy and craftsmanship. Cookies, meanwhile, reigned supreme in the cannabis and lifestyle space, shaping not only product standards but the culture surrounding them. Together, they created a partnership that reflected the pinnacle of credibility and relevance across both industries."
"The Mitchell & Ness x Cookies collection, which launched August 22, 2025, brought together statement pieces and everyday essentials in a way that felt both fresh and timeless. The lineup included classic letterman jackets, a standout hockey jersey, versatile hoodies and zip-ups, and breathable mesh shorts. By merging the heritage-driven energy of sportswear with the sharper edges of streetwear, the capsule landed as a perfect balance of nostalgia and forward-thinking design."
"The details mattered as much as the silhouettes. Mitchell & Ness' history of premium construction paired seamlessly with Cookies' eye for street-smart aesthetics, resulting in garments that looked as good courtside as they did on the block. The collaboration tapped into the essence of how fans wanted to wear sportswear in 2025: functional, stylish, and unapologetically tied to cultural identity."
"Fronting the campaign was Jason Williams, the former NBA guard whose creative play style had cemented him as a cult icon. Known for his flash, unpredictability, and undeniable influence on basketball culture, Williams embodied the energy both brands wanted to communicate. His presence in the campaign anchored the capsule in authenticity, bridging the world of on-court innovation with off-court style."
Mitchell & Ness and Cookies launched a collaborative capsule on August 22, 2025 that fused sportswear heritage with streetwear edge. The collection featured letterman jackets, a hockey jersey, hoodies, zip-ups and mesh shorts designed for functional, stylish wear tied to cultural identity. Premium construction from Mitchell & Ness combined with Cookies' street-smart aesthetics to create garments suitable courtside and on the block. Jason Williams fronted the campaign, bringing creative, cult-icon energy that connected on-court innovation with off-court style. The partnership emphasized credibility, relevance, and a balance of nostalgia and forward-thinking design across both industries.
Read at stupidDOPE | Est. 2008
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