When women take the ice for Thursday's Olympic free skate in the global fashion capital of Milan, five skaters will compete in dresses made by Los Angeles-based designer Lisa McKinnon. McKinnon has become the must-have name in figure skating couture, dressing the entirety of the U.S. and South Korea women's teams. Americans Alysa Liu, Amber Glenn and Isabeau Levito wore McKinnon's designs in the short program and will do so again in the free skate.
In December, when Under Armour hosted its first investor day in five years, along with sharing its final quarter results that posted $1.4bn in revenue in 2024, its chief executive officer, Kevin Plank, unveiled plans to "fortify" the brand. It has divided the new strategy into four pillars: product, story, service and team. Sitting within the 'story' pillar are changes to Under Armour's marketing strategy.
Ebbets Field Flannels' Collegiate Collection captures the passion, identity, and tradition of college athletics through authentic styles inspired by renowned institutions like Harvard, Yale, and Notre Dame. Every piece in the collection, from heavyweight cotton sweats to wool varsity jackets, is crafted for durability and timeless appeal, making them suitable for both sports events and everyday wear.
The Cactus Jack All Leagues collection represents a unique convergence of sports and streetwear, highlighting Travis Scott’s growing influence within the realm of fashion.
The new Reebok x MANORS collection redefines golf attire with a blend of vintage sportswear and contemporary design, valuing personality and style on and off the course.
Thanks to Vuori, you can now get one short for every sport. Made with a classic athletic fit, this option is lightweight and versatile, and the liner allows you to go commando if you're feeling brave enough.
...the capsule isn't simply about rebranding sportswear with high-end logos-it's a focused and cohesive range of apparel, accessories, and equipment crafted with an eye for detail and a nod to performance.
