The collaboration between AVAVAV and adidas Originals represents an innovative approach to sportswear, first showcased at Milan Fashion Week in 2025. Led by Beate Karlsson, this partnership twists traditional elements like track pants and sneakers, transforming them into striking visual statements. The collection features shredded textures, washed-out colors, and warped styles, marking a shift from adidas' functional roots to a more artistic and avant-garde expression. Highlights include the Moonrubber Megaride sneaker, embodying a surreal 90s influence with sci-fi elements, and the AVAVAV Superstar, which innovatively distorts a classic design into wearable art.
AVAVAV and adidas Originals have teamed up to redefine sportswear, incorporating exaggerated visuals and a playful, irreverent approach to classic designs.
This collaboration really pushes the boundaries of typical athletic wear, introducing elements like shredded textures and warped silhouettes to create a fresh aesthetic.
With Beate Karlsson at the helm, the collection maintains a fashion-forward lens, turning practical sportswear into artistic expressions that catch the eye of streetwear enthusiasts.
At the heart of the collection, the Moonrubber Megaride stands out, combining sci-fi influences with 90s nostalgia, presenting an extraordinary visual statement.
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