"Kith is closing out the year with undeniable momentum. Fresh off a string of major announcements-including a celebrated New York Yankees collaboration and the debut of its Chicago flagship store-the brand is returning to its sportswear roots for its latest creative venture. This time, it's joining forces with the NFL to unveil the "Road to Victory" collection, a capsule that merges nostalgia, craftsmanship, and fan culture through a distinctly Kith lens."
"Ronnie Fieg, Kith's founder and creative director, has always had a deep appreciation for sports history and the stories that shape it. The "Road to Victory" collection taps directly into that passion, highlighting the intersection of heritage and modern fashion. By framing a pivotal NFL season through Kith's elevated aesthetic, the brand transforms historical sports moments into tangible expressions of design and identity."
"The New York Giants' 1990-1991 season remains legendary for its resilience and defense-first identity, led by icons like Lawrence Taylor, Phil Simms, and Bill Parcells. The new Kith x NFL capsule captures that energy through carefully curated apparel and accessories that fuse vintage Americana with modern craftsmanship. Each garment recalls the spirit of early '90s game day-retro patches, bold typography, and textures reminiscent of authentic sideline gear-all refined through Kith's elevated design sensibilities."
Kith and the NFL collaborate on the "Road to Victory" capsule, launching October 10, celebrating the New York Giants' 1991 Super Bowl victory and their playoff path. The capsule pays homage to teams the Giants defeated, including the Chicago Bears, San Francisco 49ers, and Buffalo Bills. Ronnie Fieg channels a deep appreciation for sports history, blending heritage and modern fashion into tangible garments. The collection emphasizes vintage Americana fused with contemporary craftsmanship, featuring retro patches, bold typography, and sideline-gear textures. The capsule aims to capture early '90s game-day spirit while elevating fan culture through refined design.
Read at stupidDOPE | Est. 2008
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