The creator economy is experiencing substantial growth, with projections indicating it could reach $480 billion by 2027. Despite this surge, the technology infrastructure needed to support and scale this economy is currently lacking. Platforms such as CreatorIQ and Captiv8 are expanding their functions to enhance creator vetting and brand safety, while others like Upfluence and Grin are focusing on integrations and new tools. As marketers increase influencer spending, the challenge of navigating the various platforms is growing, with many turning to in-house solutions amidst a fragmented creator ecosystem.
The creator economy is expanding rapidly but the necessary technology infrastructure is lagging behind, prompting platforms to enhance tools for influencer marketing.
The market for influencer marketing is expected to grow significantly, with estimates reaching $480 billion by 2027.
#creator-economy #influencer-marketing #tech-infrastructure #marketing-technology #brand-collaboration
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