Wikipedia is suddenly a fashion brand - and a surprisingly cool one
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Wikipedia is suddenly a fashion brand - and a surprisingly cool one
"Dubbed For Fact's Sake: Think Responsibly, the Wikipedia capsule collection is a collaboration between the Wikipedia Foundation and the Cologne-based sustainable fashion brand Armedangels."
"Items feature the online encyclopedia's branding, with prominent use of the Wikipedia logo, alongside a colour palette of 'cyber yellow' and 'hyperlink blue', and the slogan 'Set knowledge free'."
"The collaboration feels refreshingly genuine, aiming to reassert the importance of facts at a time when it risks being forgotten, while also building Wikipedia as a brand."
"We're told the garments in the Wikipedia collection are made from 100% recycled cotton through Säntis Textiles' RCO100 mechanical recycling and spinning process."
Wikipedia's upcoming fashion collection, called 'For Fact's Sake: Think Responsibly', is a collaboration with sustainable brand Armedangels. The collection aims to highlight the importance of knowledge in a digital age plagued by misinformation, featuring items with the Wikipedia logo and colors like 'cyber yellow'. The collection includes T-shirts that reference peace, equality, and freedom, with definitions from Wikipedia. Made from 100% recycled cotton, the collection aligns both brands with sustainable fashion and educational promotion, reasserting the impact of facts and knowledge in contemporary society.
Read at Creative Bloq
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