ECRM Day 2 Recap: Meetings, Innovations & Industry Moves in Adult Beverage - Food & Beverage Magazine
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ECRM Day 2 Recap: Meetings, Innovations & Industry Moves in Adult Beverage - Food & Beverage Magazine
"Day 2 at ECRM's On & Off Premise Adult Beverage Session continued to prove why this event is a force multiplier for food and beverage professionals, beverage buyers, and hospitality leaders. In an industry where connections often mean the difference between a product staying on a back shelf or becoming a category leader, the ECRM format brought actionable business development-and a front-row seat to the biggest beverage trends and disruptive innovations shaping 2025 and beyond."
"The magic of ECRM is how it compresses what could be months of prospecting and cold outreach into a single, jam-packed day. Here's a look at some of the Day 2 highlights from my strategic meetings with a spectrum of category leaders and emerging brands: Morning Lineup: Innovation in Spirits, Wine & More The Beverage Blueprint: Opened the day with strategic discussions on how beverage data and analytics continue to elevate decision-making for both procurement directors and food & beverage managers (Website)."
ECRM's appointment-driven On & Off Premise Adult Beverage Session accelerated business development by compressing months of prospecting into a single, jam-packed day. Strategic meetings with category leaders and emerging brands covered beverage data analytics, global sourcing strategies, small-batch and artisanal distillation, clean-label mixers, snack-beverage pairings, and adaptogen functional beverages. Brands showcased transparency, local ingredients, creative flavor profiles, and RTD and on-premise applications. The format provided actionable connections for procurement directors, food and beverage managers, and hospitality leaders. The event highlighted beverage trends and disruptive innovations positioned to shape category leadership and industry strategy through 2025 and beyond.
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