"When was the last time a watch made you do a double-take? If you're like most of us, probably never. We've seen countless variations of circles with numbers, hands pointing at things, and digital displays that all basically do the same job. But Ion Lucin's ARROWatch isn't just another pretty timepiece. It's a design that fundamentally rethinks what a watch actually does."
"Lucin, tackling his first watch design, didn't try to reinvent the wheel (or the circle, as it were). Instead, he went back to basics and asked a deceptively simple question: what does a watch actually do? Strip away all the aesthetics, the luxury materials, the complications, and what you're left with is this: a watch tells us where to look at a specific moment in time."
The design begins by asking what a watch actually does, concluding that a watch tells where to look at a specific moment in time. That premise reframes timekeeping as an act of directing gaze rather than merely displaying numbers or hands. The face is divided into eight segments, three of which are colored orange-red to form an arrow while five segments remain transparent against a black surround. The colored arrow creates a window-like effect that isolates specific information and points attention. The result uses a universal directional symbol to guide interaction and simplify visual communication of time.
Read at Yanko Design - Modern Industrial Design News
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