Ruggable just made washing your rugs even easier

"Bell knew there was another way, so she designed a rug with two parts-a base and a polyester top layer-that could be separated and cleaned in a home washing machine. She believed that if she created a product that looked and felt like a traditional rug but was easily washable she would have a massive business. And she was right: Ruggable now has nearly 1,000 employees, and its annual revenue is in the nine-figure range."

"It's called the All-in-One rug, and it doesn't have a separate base and top layer. Instead, it looks and feels much like a traditional rug. It has a textured, cushioned feel, but it's been carefully designed to be rolled up and washed in a home machine. The company is releasing this new design in two textures, Plush and Tufted, in four sizes, priced from $119 for runners to $1,299 for the largest size (10 feet by 14 feet)."

"Bell spent two years tinkering in her garage before launching Ruggable. She took apart dozens of traditional rugs to understand their structure, identifying which parts were designed to provide padding, texture, or softness. The final rug she created was a two-part set: a rug base that went on the floor, and a soft top layer made of polyester that could be removed, thrown in a household washing machine, and laundered at least 20 times without wearing out."

Jeneva Bell founded Ruggable a decade ago with a two-part rug system: a floor base and a removable polyester top that could be washed at home. The washable design targeted households with toddlers, pets, and spills, enabling frequent laundering without professional cleaning. Ruggable grew rapidly and now has nearly 1,000 employees with nine-figure annual revenue. The company launched an All-in-One rug that eliminates the separate base while preserving a traditional look and textured, cushioned feel, engineered to be rolled and washed in a home machine. The All-in-One is offered in Plush and Tufted textures, four sizes, and prices from $119 to $1,299. Bell developed the original design after two years of garage tinkering and deconstructing dozens of traditional rugs to identify padding, texture, and softness elements.

Read at Fast Company