I Built a Business on a Simple Belief: People Are Inherently Good. Then This Happened.

"When I cofounded a water company in 2017, I wasn't trying to reinvent water. I was just trying to build on a simple belief: People are inherently good. If you give them a clear way to act on that goodness, I believe they will. That's why we have a 1:1 model: For every bottle sold, we provide clean water to someone in need."

"At the beginning of the year, my team planned to install a water filtration system at an elementary school in Haiti. The local kids were getting sick from dirty water, and we were eager to help. But then civil unrest erupted there, and we had to cancel the trip. I was crushed."

"Then, during that fast, my team discovered something unexpected: There wasn't a hydration formula designed to help people who were fasting or had limited access to food. So we made it ourselves. It's called FAST:RX, a line of functional beverages for people who fast."

A water company founded on the principle that people are inherently good uses a 1:1 model where each bottle sold provides clean water to someone in need. When a youth basketball coach requested monthly cases to teach his team about meaningful choices, he later sent a championship ring as thanks. In 2019, after canceling a planned water filtration system installation in Haiti due to civil unrest, the founding team fasted for five days in mourning. During this fast, they discovered no hydration formula existed for fasting individuals with limited food access. This realization led them to create FAST:RX, a functional beverage line addressing this gap. The championship ring became a symbol of how supporting others' needs reveals new opportunities to help.

Read at Entrepreneur