Nike CEO Elliott Hill on his mission to 'make epic shit'
Briefly

Nike CEO Elliott Hill on his mission to 'make epic shit'
"Elliott Hill spent his entire career at Nike. But he spent a full year as its CEO before giving his first media interview in the role. In mid-October, the company invited a select group of global journalists to Beaverton, Oregon, to see the latest in Nike innovations. We tried a slew of ambitious products that will hit the market over the next year plus: mind-altering footwear, exoskeleton sneakers, and a jacket that inflates to keep you warm."
"Hill is the third Nike CEO I've interviewed for Fast Company. He's not as introspective or soft-spoken as the design leader Mark Parker. He's not as unapologetic or headstrong as the bean counter John Donahoe. Truth be told, after our brief chat, I'm still wrapping my head around who he is. But something about his manner-quick speech, a lean-forward posture, and a penchant for hitting you in the knee to make a point-that makes it hard to avoid the obvious sports metaphor."
Elliott Hill spent his entire career at Nike and served one year as CEO before giving his first media interview. Nike invited a select group of global journalists to Beaverton, Oregon, to preview upcoming innovations. Attendees experienced ambitious products slated for the next year and beyond, including mind-altering footwear, exoskeleton sneakers, and an inflatable jacket for warmth. A subset of attendees spoke with Hill. Hill compares differently to previous CEOs, lacking Mark Parker's introspection and John Donahoe's bluntness. Hill is reshaping his team and fixing Nike's culture, projecting quick speech, a lean-forward posture, and an emphatic physical manner that evokes a head coach.
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