"Celebrate two decades of strapping in with Union Bindings. Founded in 2004, Union Binding Co. quickly set out on a mission to change the way we see the humble snowboard binding. After 20 years of innovation, R&D and supporting some of the most influential riders to grace the mountain, Union's impact on the sport is unquestionable. To celebrate their 20th birthday the brand reflected back on the journey they took to get here."
"From humble beginnings to a household name via handrails, competitions, freeriding and everything in between, watch the video below to peep behind the curtains of one of the most prominent names in snowboarding. Happy Birthday Union, here's to another 20 years. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept All", you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent."
Union Binding Co. launched in 2004 with a mission to redefine snowboard bindings. The brand pursued continuous innovation and R&D while supporting influential riders across disciplines. Over 20 years Union developed a reputation through handrails, competitions, freeriding and diverse mountain styles. The company’s efforts established significant impact on snowboarding culture and equipment design. The twentieth anniversary prompted a reflective look at the company’s evolution and achievements and the release of a video offering behind-the-scenes perspectives. The message celebrates past milestones and expresses ambition for continued influence and another two decades of progress.
Read at Whitelines Snowboarding
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