My Expert Midwife has secured £1.6 million in follow-on funding, led by Pembroke VCT. This investment will accelerate e-commerce development, support broader retail distribution, and enable research and product innovation. Founded in 2017 by NHS midwives in Yorkshire, the brand emphasizes clinically developed products and expert support. Retail expansion includes partnerships with Boots, John Lewis, Ocado, Asda, Amazon, Sainsbury's, and Morrisons. The funding indicates confidence in the brand's growth potential, enabling further outreach to women and families with clinically-backed support.
This investment marks an exciting new chapter. We're proud of the impact we've made so far, and this funding will allow us to build awareness and reach more women and families with clinically-backed support. We're focused on scaling while staying true to our purpose.
With a unique focus on combining clinically developed products and expert midwife-led support, My Expert Midwife has earned trust from both healthcare professionals and parents.
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