"Day 2 at ECRM's On & Off Premise Adult Beverage Session continued to prove why this event is a force multiplier for food and beverage professionals, beverage buyers, and hospitality leaders. In an industry where connections often mean the difference between a product staying on a back shelf or becoming a category leader, the ECRM format brought actionable business development-and a front-row seat to the biggest beverage trends and disruptive innovations shaping 2025 and beyond."
"The magic of ECRM is how it compresses what could be months of prospecting and cold outreach into a single, jam-packed day. Here's a look at some of the Day 2 highlights from my strategic meetings with a spectrum of category leaders and emerging brands: Morning Lineup: Innovation in Spirits, Wine & More The Beverage Blueprint: Opened the day with strategic discussions on how beverage data and analytics continue to elevate decision-making for both procurement directors and food & beverage managers (Website: thebeverageblueprint.com)."
ECRM's On & Off Premise Adult Beverage Session uses an appointment-driven format to accelerate business development by compressing months of outreach into a single, intensive day. Strategic meetings spanned beverage data and analytics, global sourcing, craft distillation, snack-and-beverage pairing, and clean-label mixer innovation. Beverage data and analytics were highlighted as tools that elevate procurement and food & beverage decision-making. Global sourcing and small-batch portfolios aim to serve wine consumers and craft cocktail programs. Craft distillers emphasized transparency and local ingredients, while snack and mixer innovations targeted experiential dining and RTD cocktail opportunities heading into 2025.
Read at Food & Beverage Magazine
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