fromThe Drum
3 days agoMarketing
Download your copy of The Drum: 01 March
Celebration of Chip Shop Awards' decade alongside analyses of Heinz's brand, eCRM evolution, EE branding critique, and social media marketing trends.
As we enter 2025, ECRM's strategic approach to supplier-buyer relationships has never been more critical for foodservice and retail professionals navigating an increasingly complex marketplace. This year's ECRM sessions encompass a diverse range of categories, from Natural, Organic, Plant-Based, Keto & Gluten-Free Food & Beverage Programs to specialized segments including Frozen Foods, Campus Foodservice, Commercial Foodservice, Retail Foodservice, Meat & Seafood, Foodservice Technology Equipment & Supplies, and Deli, Dairy & Bakery.
Day 2 at ECRM's On & Off Premise Adult Beverage Session continued to prove why this event is a force multiplier for food and beverage professionals, beverage buyers, and hospitality leaders. In an industry where connections often mean the difference between a product staying on a back shelf or becoming a category leader, the ECRM format brought actionable business development-and a front-row seat to the biggest beverage trends and disruptive innovations shaping 2025 and beyond.