fromThe Drum
3 days agoMarketing
Download your copy of The Drum: 01 March
Celebration of Chip Shop Awards' decade alongside analyses of Heinz's brand, eCRM evolution, EE branding critique, and social media marketing trends.
After months of meticulous R&D, testing, and tasting, we landed on a savory-sweet blend that celebrates the tomato in all its glory, said Lori Primavera, vice president of R&D and product marketing at Smoothie King.
The iconic Lea & Perrins Worcestershire sauce came from a failed condiment attempt, discovered to taste great after fermentation, highlighting the beauty of culinary accidents.