Heinz ads accused of racism, Ikea's poignant new campaign, and why FIFA's bad new logo is a good thing
Heinz faces backlash for multiple racially insensitive ads, highlighting the importance of cultural awareness in branding.
The good, the bad and the ugly of AI advertising
AI image generation in advertising has potential for strategy rather than finished assets, as demonstrated by KitKat and Heinz's successful tongue-in-cheek campaigns.
Heinz apologises for London Tube advert after claims it 'erases Black fathers'
Heinz's advert inadvertently perpetuated negative stereotypes about Black fathers, leading to public outrage and an official apology.
Heinz double dips on 'Irrational Love' as masterbrand platform boosts performance
Heinz capitalizes on consumer adoration through its 'Irrational Love' campaign, driving sales and brand loyalty.
I'm disturbed by these creepy Heinz ads for all the wrong reasons
Heinz's 'Heinz Smiles' campaign creatively uses Halloween themes but has received mixed reactions due to its unsettling imagery.
The campaign leverages cultural moments, resonating with audiences through humor and taste association.
Ad of the Day: Heinz ketchup lovers look silly trying to get the last drop of sauce
Heinz's print campaign highlights people's dedication to getting the last drop of ketchup, emphasizing brand loyalty and fun.
The campaign showcases Heinz's focus on consumer insights, inclusivity, and shareability through relatable and colorful photos.
Heinz ads accused of racism, Ikea's poignant new campaign, and why FIFA's bad new logo is a good thing
Heinz faces backlash for multiple racially insensitive ads, highlighting the importance of cultural awareness in branding.
The good, the bad and the ugly of AI advertising
AI image generation in advertising has potential for strategy rather than finished assets, as demonstrated by KitKat and Heinz's successful tongue-in-cheek campaigns.
Heinz apologises for London Tube advert after claims it 'erases Black fathers'
Heinz's advert inadvertently perpetuated negative stereotypes about Black fathers, leading to public outrage and an official apology.
Heinz double dips on 'Irrational Love' as masterbrand platform boosts performance
Heinz capitalizes on consumer adoration through its 'Irrational Love' campaign, driving sales and brand loyalty.
I'm disturbed by these creepy Heinz ads for all the wrong reasons
Heinz's 'Heinz Smiles' campaign creatively uses Halloween themes but has received mixed reactions due to its unsettling imagery.
The campaign leverages cultural moments, resonating with audiences through humor and taste association.
Ad of the Day: Heinz ketchup lovers look silly trying to get the last drop of sauce
Heinz's print campaign highlights people's dedication to getting the last drop of ketchup, emphasizing brand loyalty and fun.
The campaign showcases Heinz's focus on consumer insights, inclusivity, and shareability through relatable and colorful photos.