Heinz has revealed its first new mustard variety in ten years, named Heinz Mustaaaaaard, featuring smoky-sweet chipotle honey. This launch marks a return to mustard for the brand, which has heavily focused on innovative ketchup variants over the years. The collaboration with DJ Mustard, who is also involved as the flavor's 'chief mustard officer', was anticipated and spurred by his rise in pop culture. The mustard will initially debut at Buffalo Wild Wings before being available nationwide at major retailers, showcasing Heinz's commitment to condiment innovation.
Heinz has announced the release of its first new mustard product in ten years, collaborating with DJ Mustard to create a smoky-sweet chipotle honey flavor for fans.
This new condiment, Heinz Mustaaaaaard, represents Heinz's commitment to innovating in the condiment space, aiming to invigorate the mustard category after years of focus on ketchup.
With initial testing at Buffalo Wild Wings, Heinz Mustaaaaaard will see a limited-time release at major retailers, marking a significant return to mustard innovation.
DJ Mustard's involvement was integral to the creation process, as he collaborated with Heinz’s R&D team to select flavors and proportions, enhancing the condiment's appeal.
Collection
[
|
...
]