HEINZ has launched a new chipotle honey mustard condiment named HEINZ MUSTAAAAAARD, developed with Grammy producer Mustard, who served as the company's first Chief Mustard Officer. The sauce combines smoky chipotle peppers with honey, resulting in a flavor that is both sweet and spicy, suitable for various summer foods. Prior to its nationwide release, Buffalo Wild Wings offers customers an exclusive opportunity to taste the sauce, further enhancing anticipation for the full launch in grocery stores. This collaboration represents HEINZ's strategy to innovate and refresh its product lineup.
This isn't just another sauce drop-it's a limited-edition culinary collaboration backed by months of flavor experimentation. HEINZ MUSTAAAAAARD blends real chipotle peppers with a kiss of honey, creating a unique combination of smoky heat and subtle sweetness.
Mustard himself didn't just lend his name to the project. He got hands-on in the development process at HEINZ headquarters, tasting dozens of iterations that included jalapeños, bacon, and different pepper varieties.
Buffalo Wild Wings locations across the country will offer an exclusive preview of the sauce starting June 25. Diners ordering beef items for dine-in can score a free bottle.
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