Heinz's EZ Squirt ketchup, launched in 2000, brought colorful options like green and blue to the market alongside their ergonomically designed bottles, catering to children and promoting fun. Initially successful, selling over 25 million bottles and augmenting Heinz's market share to 60%, the novelty faded and the product was pulled from stores by 2006. Although it created nostalgia for many, particularly associated with the Shrek franchise, the colorful ketchup couldn't sustain long-term interest and sales waned.
"The Heinz EZ Squirt bottles may rank as one of our favorite, most nostalgic childhood snacks. Sadly, the fun didn't last long."
"Despite its popularity, these colored ketchup bottles only lasted six years, disappearing from shelves in 2006."
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