"We know there are people out there who don't believe in ketchup touching their eggs and bacon, but our stance is clear: Ketchup Is For Breakfast."
"Ketchup is a growing sector of the food and beverage market. It was valued at $20.5 billion in 2023 and is expected to reach $26.9 billion by 2033."
Heinz has launched its 'breakfast ketchup' in a maple syrup-shaped bottle, embracing the debate over ketchup consumption at breakfast. Despite mixed opinions, Heinz asserts that one in four people use ketchup during breakfast. The campaign includes digital ads in New York City and a partnership with The New York Times for a custom Wordle game. As the ketchup market grows, valued at $20.5 billion in 2023 and projected to reach $26.9 billion by 2033, Heinz aims to reinforce its dominance amidst rising competition.
Read at Fortune
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