"Heinz Following the $23bn Heinz-Buffett deal, Uri Baruchin of The Partners explores what makes the brand so iconic. Why EE is doomed to fail The Drum's newest columnist and former editor-in-chief of Creative Review, Lewis Blackwell, vents his spleen over EE's branding. eCRM The Drum explores the transformation of electronic customer relationship management, which is being fuelled by social media, mobile, technology and big data."
"Social supplement The first of The Drum's biannual social supplements is published in partnership with Yomego alongside the 1 March issue of The Drum. This supplement highlights the key social media trends marketers should be aware of, rounds up news from the social networks and takes a look at the creative possibilities for advertisers using Twitter's new video offering, Vine. Highlights of the supplement include:"
The Drum marks the Chip Shop Awards' tenth anniversary and profiles judges' favourite work from the show's first decade. Uri Baruchin analyzes Heinz's iconic status after the $23bn Heinz-Buffett deal. Lewis Blackwell criticizes EE's branding and forecasts its failure. The Drum examines eCRM transformation driven by social media, mobile, technology and big data. Coverage also includes a creative roundup featuring SomeOne's rebrand of British Athletics, start-up tips, and a forecast for 2013. A social supplement with Yomego outlines social media trends, ROI research, Facebook's marketing relevance and includes an interview with the Financial Times' social media manager; both publications are available to subscribers.
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