""The first wave of AI made existing things cheaper. Automation. Efficiency," said Kylan Gibbs, a former Google DeepMind product manager who runs AI startup Inworld."
""The next wave makes things that couldn't exist before. New products. New experiences. New revenue. That's the difference between optimizing spend and creating it.""
""AI reaches its real economic potential when it creates value consumers want to pay for, not just value businesses want to save," he wrote on LinkedIn."
""Instead of worrying about doing the same thing we've been doing for cheaper, why not focus on doing the thing we never even dreamed of doing?""
For the past three years, AI has primarily served as a cost-cutting tool focused on automation and efficiency. A new movement seeks to shift AI toward consumer-facing innovations that could not exist before large language models, termed the "Second Wave." This wave aims to produce new apps, games, companions, and services that generate consumer-paid revenue rather than merely optimizing business spend. Realizing this vision requires a consumer-scale AI stack with sub-300ms responses, support for millions of simultaneous users, and deeply personalized experiences. Accelerators and venture firms are backing startups to build these new consumer products.
Read at Business Insider
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