The CDP fantasy is over | MarTech
Briefly

The CDP fantasy is over | MarTech
"Marc Sirkin is a former CEO, CMO, and digital transformation leader known for driving growth, innovation, and exits at iconic brands including Microsoft, PwC, and Autism Speaks. As Founder of Marc Sirkin Consulting and host of the "Playbook Broken" podcast, he helps executives navigate existential change by integrating AI, aligning teams, and accelerating outcomes. He led the integration of Third Door Media into Semrush post-acquisition by preserving editorial independence while transforming virtual events and launching AI-powered products."
"Marc Sirkin is a former CEO, CMO, and digital transformation leader known for driving growth, innovation, and exits at iconic brands including Microsoft, PwC, and Autism Speaks."
Marc Sirkin is a former CEO, CMO, and digital transformation leader who drove growth, innovation, and exits at brands including Microsoft, PwC, and Autism Speaks. He founded Marc Sirkin Consulting and hosts the “Playbook Broken” podcast. He helps executives navigate existential change by integrating AI, aligning teams, and accelerating outcomes. He led the integration of Third Door Media into Semrush after acquisition, preserving editorial independence while transforming virtual events and launching AI-powered products. His experience combines executive leadership, M&A integration, event transformation, and AI product development to accelerate business results.
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