"Flavor Swap is a campaign full of 'firsts.' The first time we've remixed these iconic flavors onto unexpected chips. The first time we teamed up with some of today's biggest tastemakers to help us launch and put their own spin on PepsiCo's legendary brands. The first time we've executed a truly social-first campaign to debut an iconic flavor drop, said Chris Bellinger, chief creative officer at PepsiCo Foods U.S., in a statement."
"The new products pair an influential figure or figures with a new flavor combination: singer-songwriter Madison Beer with Lay's Sweet Southern Heat Barbecue on Cheetos Crunchy; streamer iShowSpeed with Ruffles Cheddar & Sour Cream on Doritos; and sports-comedy group Dude Perfect with Doritos Cool Ranch on Ruffles. The new marketing push comes as the company recently announced plans to lower the price on many of its snacks, including Lay's, Doritos and Cheetos, by nearly 15%."
PepsiCo Foods launched Flavor Swap, a creator-led product line that pairs new chip-and-flavor mashups with creators Madison Beer, iShowSpeed and Dude Perfect. The items are available on TikTok Shop now with a nationwide rollout planned for March. The campaign aims to engage Gen Z by aligning creator content, cultural moments and e-commerce on platforms like Instagram and TikTok. The initiative represents PepsiCo Foods' first product drop on TikTok Shop and a social-first approach to product innovation. The company also announced plans to cut prices on many snacks by nearly 15% to address reduced consumer spending.
Read at www.marketingdive.com
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