Marketers are moving at the speed of culture - but can they define it?Brands must integrate cultural understanding into strategies to engage Gen Z effectively.
With a redesigned brand and app, Eventbrite is aiming to be the Spotify of eventsEventbrite's new app emphasizes intuitive event discovery, aiming to counter declining ticket sales.The redesign targets younger users eager to connect online interests with live events.
You are who Google says you areSocial media marketing success relies on authenticity and relatable storytelling.Managing online presence is crucial for making strong first digital impressions.AI plays a significant role in enhancing content creation for brands.
How Marc Jacobs is winning social with its 'beautifully unhinged' TikToksMarc Jacobs's unique TikTok strategy wins over Gen Z by using unconventional content that fosters conversation and captures attention.The brand's approach contrasts sharply with typical luxury marketing, creating a relatable and engaging presence on social media.
How Amazon Music took on the voice of the fansAmazon Music successfully engaged Gen Z by embracing niche subcultures and creating authentic, fan-driven content that resonates with young audiences.
Why Knorr's 'Yummy K's' popped up & sold out - the recipe of a viral successKnorr successfully re-engaged Canadian Gen Zs and Millennials through the Yummy K's campaign, emphasizing home cooking's simplicity amid fast food competition.
John Deere Is Searching for Its First-Ever Chief Tractor Officer - Lindsey GambleJohn Deere offering $192,300 contract for Chief Tractor Officer to manage social media presence.
You are who Google says you areSocial media marketing success relies on authenticity and relatable storytelling.Managing online presence is crucial for making strong first digital impressions.AI plays a significant role in enhancing content creation for brands.
How Marc Jacobs is winning social with its 'beautifully unhinged' TikToksMarc Jacobs's unique TikTok strategy wins over Gen Z by using unconventional content that fosters conversation and captures attention.The brand's approach contrasts sharply with typical luxury marketing, creating a relatable and engaging presence on social media.
How Amazon Music took on the voice of the fansAmazon Music successfully engaged Gen Z by embracing niche subcultures and creating authentic, fan-driven content that resonates with young audiences.
Why Knorr's 'Yummy K's' popped up & sold out - the recipe of a viral successKnorr successfully re-engaged Canadian Gen Zs and Millennials through the Yummy K's campaign, emphasizing home cooking's simplicity amid fast food competition.
John Deere Is Searching for Its First-Ever Chief Tractor Officer - Lindsey GambleJohn Deere offering $192,300 contract for Chief Tractor Officer to manage social media presence.
From Big Sister General To Vice President: Behind The Minds Of Kamala HQKamala Harris' TikTok campaign successfully combined politics with pop culture to engage younger voters ahead of the 2024 elections.
NASCAR Could Face the Biggest Blow in Recent History With TikTok on the Brim of EliminationNASCAR's presence on TikTok has been crucial in engaging younger fans but faces risk due to a potential ban.
From Big Sister General To Vice President: Behind The Minds Of Kamala HQKamala Harris' TikTok campaign successfully combined politics with pop culture to engage younger voters ahead of the 2024 elections.
NASCAR Could Face the Biggest Blow in Recent History With TikTok on the Brim of EliminationNASCAR's presence on TikTok has been crucial in engaging younger fans but faces risk due to a potential ban.
Emerging brands' on-pack messaging reshapes retailSmaller brands are increasingly dominating new product launches and gaining in-store visibility by innovatively connecting with consumers, particularly Gen Z.
Harris' Bold Marketing Tactics in 2024The Harris campaign effectively utilized social media trends to connect with Gen Z voters, showcasing a shift in political outreach strategies.
I'm Young. I'm Brown. And Kamala Harris' Social Media Team Certainly Has My Attention.Harris' campaign excels in social media engagement aimed at young voters, but deeper understanding of their concerns is crucial for true connection.
Kamala Harris' Marketing Strategy: Gas or Pass?Kamala Harris uses social media to connect with Gen Z by showcasing authenticity and engaging with pop culture.Her social media presence humanizes her, making her relatable and approachable as a politician.
Harris' Bold Marketing Tactics in 2024The Harris campaign effectively utilized social media trends to connect with Gen Z voters, showcasing a shift in political outreach strategies.
I'm Young. I'm Brown. And Kamala Harris' Social Media Team Certainly Has My Attention.Harris' campaign excels in social media engagement aimed at young voters, but deeper understanding of their concerns is crucial for true connection.
Kamala Harris' Marketing Strategy: Gas or Pass?Kamala Harris uses social media to connect with Gen Z by showcasing authenticity and engaging with pop culture.Her social media presence humanizes her, making her relatable and approachable as a politician.
Radio station in Poland courts controversy with AI hostsOFF Radio Krakow replaces human hosts with AI, seeking to explore societal effects of AI while cutting costs.The AI transition reportedly follows job losses for several traditional broadcasters.
Harris campaign turns Trump's favorite weapon against himThe Harris campaign is utilizing humor and memes on TikTok to counter Trump’s narratives and portray him negatively.
Nutter Butter embraces TikTok brain rot, MrBeast rips off Lunchables, and PayPal ditches its blue logoNutter Butter's TikTok strategy leverages surreal and absurd content to engage Gen Z and Gen Alpha, defying traditional marketing approaches.
Gen Z politicians are already making change, and they're starting with gun safety lawsYoung activists are mobilizing to help peers run for political office and create change.
Duolingo wants to make its green owl mascot 'as famous as Pikachu' with its first pop-up storeDuolingo aims to elevate its mascot, Duo, to iconic status akin to Pikachu through unique marketing and user engagement strategies.
The Harris-Walz campaign unveils a historic rebrand, FitBit gets Roblox-ified, and Canva glows upThe Harris-Walz campaign rebranded quickly, drawing inspiration from history while engaging with Gen Z. FitBit targets kids with fitness through gaming.
Biden is hiring a meme manager. But viral success might not be as easy as he hopes.A role dedicated to running content and meme pages is included in President Biden's 2024 campaign job listings, aimed at engaging with young voters through modern campaigning strategies.
Swatch Drops Three New Earth-Based MoonSwatches (We Want Two Of Them)Swatch launches three new Mission on Earth watches inspired by natural phenomena.