#gen-z-engagement
#gen-z-engagement

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You are who Google says you are

Social media marketing success relies on authenticity and relatable storytelling.

Managing online presence is crucial for making strong first digital impressions.

AI plays a significant role in enhancing content creation for brands.

How Marc Jacobs is winning social with its 'beautifully unhinged' TikToks

Marc Jacobs's unique TikTok strategy wins over Gen Z by using unconventional content that fosters conversation and captures attention.

The brand's approach contrasts sharply with typical luxury marketing, creating a relatable and engaging presence on social media.

How Amazon Music took on the voice of the fans

Amazon Music successfully engaged Gen Z by embracing niche subcultures and creating authentic, fan-driven content that resonates with young audiences.

Why Knorr's 'Yummy K's' popped up & sold out - the recipe of a viral success

Knorr successfully re-engaged Canadian Gen Zs and Millennials through the Yummy K's campaign, emphasizing home cooking's simplicity amid fast food competition.

John Deere Is Searching for Its First-Ever Chief Tractor Officer - Lindsey Gamble

John Deere offering $192,300 contract for Chief Tractor Officer to manage social media presence.

You are who Google says you are

Social media marketing success relies on authenticity and relatable storytelling.

Managing online presence is crucial for making strong first digital impressions.

AI plays a significant role in enhancing content creation for brands.

How Marc Jacobs is winning social with its 'beautifully unhinged' TikToks

Marc Jacobs's unique TikTok strategy wins over Gen Z by using unconventional content that fosters conversation and captures attention.

The brand's approach contrasts sharply with typical luxury marketing, creating a relatable and engaging presence on social media.

How Amazon Music took on the voice of the fans

Amazon Music successfully engaged Gen Z by embracing niche subcultures and creating authentic, fan-driven content that resonates with young audiences.

Why Knorr's 'Yummy K's' popped up & sold out - the recipe of a viral success

Knorr successfully re-engaged Canadian Gen Zs and Millennials through the Yummy K's campaign, emphasizing home cooking's simplicity amid fast food competition.

John Deere Is Searching for Its First-Ever Chief Tractor Officer - Lindsey Gamble

John Deere offering $192,300 contract for Chief Tractor Officer to manage social media presence.

moresocial-media-marketing

#social-media

From Big Sister General To Vice President: Behind The Minds Of Kamala HQ

Kamala Harris' TikTok campaign successfully combined politics with pop culture to engage younger voters ahead of the 2024 elections.

NASCAR Could Face the Biggest Blow in Recent History With TikTok on the Brim of Elimination

NASCAR's presence on TikTok has been crucial in engaging younger fans but faces risk due to a potential ban.

From Big Sister General To Vice President: Behind The Minds Of Kamala HQ

Kamala Harris' TikTok campaign successfully combined politics with pop culture to engage younger voters ahead of the 2024 elections.

NASCAR Could Face the Biggest Blow in Recent History With TikTok on the Brim of Elimination

NASCAR's presence on TikTok has been crucial in engaging younger fans but faces risk due to a potential ban.

moresocial-media

Emerging brands' on-pack messaging reshapes retail

Smaller brands are increasingly dominating new product launches and gaining in-store visibility by innovatively connecting with consumers, particularly Gen Z.

#social-media-strategy

Harris' Bold Marketing Tactics in 2024

The Harris campaign effectively utilized social media trends to connect with Gen Z voters, showcasing a shift in political outreach strategies.

I'm Young. I'm Brown. And Kamala Harris' Social Media Team Certainly Has My Attention.

Harris' campaign excels in social media engagement aimed at young voters, but deeper understanding of their concerns is crucial for true connection.

Kamala Harris' Marketing Strategy: Gas or Pass?

Kamala Harris uses social media to connect with Gen Z by showcasing authenticity and engaging with pop culture.

Her social media presence humanizes her, making her relatable and approachable as a politician.

How HubSpot's Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot's Director of Social

HubSpot's social strategy shift to a more casual, meme-ified approach targeting Gen Z and millennials has proven successful with significant growth on LinkedIn.

Harris' Bold Marketing Tactics in 2024

The Harris campaign effectively utilized social media trends to connect with Gen Z voters, showcasing a shift in political outreach strategies.

I'm Young. I'm Brown. And Kamala Harris' Social Media Team Certainly Has My Attention.

Harris' campaign excels in social media engagement aimed at young voters, but deeper understanding of their concerns is crucial for true connection.

Kamala Harris' Marketing Strategy: Gas or Pass?

Kamala Harris uses social media to connect with Gen Z by showcasing authenticity and engaging with pop culture.

Her social media presence humanizes her, making her relatable and approachable as a politician.

How HubSpot's Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot's Director of Social

HubSpot's social strategy shift to a more casual, meme-ified approach targeting Gen Z and millennials has proven successful with significant growth on LinkedIn.

moresocial-media-strategy

Radio station in Poland courts controversy with AI hosts

OFF Radio Krakow replaces human hosts with AI, seeking to explore societal effects of AI while cutting costs.

The AI transition reportedly follows job losses for several traditional broadcasters.

Harris campaign turns Trump's favorite weapon against him

The Harris campaign is utilizing humor and memes on TikTok to counter Trump’s narratives and portray him negatively.

Nutter Butter embraces TikTok brain rot, MrBeast rips off Lunchables, and PayPal ditches its blue logo

Nutter Butter's TikTok strategy leverages surreal and absurd content to engage Gen Z and Gen Alpha, defying traditional marketing approaches.

Gen Z politicians are already making change, and they're starting with gun safety laws

Young activists are mobilizing to help peers run for political office and create change.

Duolingo wants to make its green owl mascot 'as famous as Pikachu' with its first pop-up store

Duolingo aims to elevate its mascot, Duo, to iconic status akin to Pikachu through unique marketing and user engagement strategies.

The Harris-Walz campaign unveils a historic rebrand, FitBit gets Roblox-ified, and Canva glows up

The Harris-Walz campaign rebranded quickly, drawing inspiration from history while engaging with Gen Z. FitBit targets kids with fitness through gaming.

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

A role dedicated to running content and meme pages is included in President Biden's 2024 campaign job listings, aimed at engaging with young voters through modern campaigning strategies.

Swatch Drops Three New Earth-Based MoonSwatches (We Want Two Of Them)

Swatch launches three new Mission on Earth watches inspired by natural phenomena.

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#gen-z-engagement#gen-z-engagement

You are who Google says you are

How Marc Jacobs is winning social with its 'beautifully unhinged' TikToks

How Amazon Music took on the voice of the fans

Why Knorr's 'Yummy K's' popped up & sold out - the recipe of a viral success

John Deere Is Searching for Its First-Ever Chief Tractor Officer - Lindsey Gamble

You are who Google says you are

How Marc Jacobs is winning social with its 'beautifully unhinged' TikToks

How Amazon Music took on the voice of the fans

Why Knorr's 'Yummy K's' popped up & sold out - the recipe of a viral success

John Deere Is Searching for Its First-Ever Chief Tractor Officer - Lindsey Gamble

From Big Sister General To Vice President: Behind The Minds Of Kamala HQ

NASCAR Could Face the Biggest Blow in Recent History With TikTok on the Brim of Elimination

From Big Sister General To Vice President: Behind The Minds Of Kamala HQ

NASCAR Could Face the Biggest Blow in Recent History With TikTok on the Brim of Elimination

Emerging brands' on-pack messaging reshapes retail

Harris' Bold Marketing Tactics in 2024

I'm Young. I'm Brown. And Kamala Harris' Social Media Team Certainly Has My Attention.

Kamala Harris' Marketing Strategy: Gas or Pass?

How HubSpot's Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot's Director of Social

Harris' Bold Marketing Tactics in 2024

I'm Young. I'm Brown. And Kamala Harris' Social Media Team Certainly Has My Attention.

Kamala Harris' Marketing Strategy: Gas or Pass?

How HubSpot's Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot's Director of Social

Radio station in Poland courts controversy with AI hosts

Harris campaign turns Trump's favorite weapon against him

Nutter Butter embraces TikTok brain rot, MrBeast rips off Lunchables, and PayPal ditches its blue logo

Gen Z politicians are already making change, and they're starting with gun safety laws

Duolingo wants to make its green owl mascot 'as famous as Pikachu' with its first pop-up store

The Harris-Walz campaign unveils a historic rebrand, FitBit gets Roblox-ified, and Canva glows up

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

Swatch Drops Three New Earth-Based MoonSwatches (We Want Two Of Them)

#gen-z-engagement
#gen-z-engagement