fromAxios2 weeks agoZohran Mamdani's campaign was a perfect stormMamdani's sharp social media presence tailored for Gen Z and focus on affordability positions him as an innovative Democratic leader in New York's diverse political landscape.NYC politics
Marketing techfromThe Drum1 month agoHow to tap into the power of live-stream shoppingLive-stream shopping combines entertainment and commerce, proving successful in markets like China and the US.Integrating live-stream shopping into marketing strategies is key to boosting engagement and conversions.
Fashion & stylefromWWD1 month agoCEO Talks: Brieane Olson of PacSun Talks About Staying Focused on Young ConsumersBrieane Olson emphasizes a purpose-driven approach at PacSun, aligning with Gen Z and Gen Alpha values.
Artificial intelligencefromThe Atlantic2 months agoThe Gen Z Lifestyle SubsidyAI companies are increasingly targeting college students with free access to premium AI tools during finals season.
Marketing techfromMarketing Dive3 months agoMarketers are moving at the speed of culture - but can they define it?Brands must integrate cultural understanding into strategies to engage Gen Z effectively.
Marketing techfromFast Company4 months agoWith a redesigned brand and app, Eventbrite is aiming to be the Spotify of eventsEventbrite's new app emphasizes intuitive event discovery, aiming to counter declining ticket sales.The redesign targets younger users eager to connect online interests with live events.
Social media marketingfromRolling Out4 months agoYou are who Google says you areSocial media marketing success relies on authenticity and relatable storytelling.Managing online presence is crucial for making strong first digital impressions.AI plays a significant role in enhancing content creation for brands.