#gen-z-engagement

[ follow ]
#sports-media #social-first-marketing #hr-block #vaynermedia #brand-and-performance-integration
fromMarketing Dive
2 weeks ago

H&R Block doubles down on social marketing amid modernization push

Social-first marketing continues to pick up steam as legacy brands race to modernize their approach. Social ad spending has climbed steadily over time, but the H&R Block news is the latest signal that more organizations - including those in conventionally staid categories - are enacting bolder moves to orient their strategy around a channel that is essential for connecting with younger consumers and requires an always-on mindset compared to traditional ad campaigns.
Social media marketing
Media industry
fromLindsey Gamble
1 month ago

Katie Feeney Joins ESPN as Sports & Lifestyle Content Creator - Lindsey Gamble

Katie Feeney will create content for ESPN, enhancing engagement with younger audiences through social media platforms.
Women
fromca.thegistsports.com
1 month ago

Increase in women's sports podcasts illustrates latest trends in the audio space

Women's sports podcasts are gaining traction and attracting diverse hosts and audiences.
Education
fromBusiness Insider
1 month ago

I'm a millennial who's taught college students. The 'Gen Z stare' is real, but I don't blame them.

Gen Z students exhibit disengagement, preferring to view content online rather than interact in live teaching environments, highlighting post-COVID-19 challenges.
NYC politics
fromAxios
2 months ago

Zohran Mamdani's campaign was a perfect storm

Mamdani's campaign effectively engages Gen Z through social media and addresses affordability, presenting a potential new direction for the Democratic Party.
Marketing tech
fromThe Drum
3 months ago

How to tap into the power of live-stream shopping

Live-stream shopping combines entertainment and commerce, proving successful in markets like China and the US.
Integrating live-stream shopping into marketing strategies is key to boosting engagement and conversions.
Fashion & style
fromWWD
3 months ago

CEO Talks: Brieane Olson of PacSun Talks About Staying Focused on Young Consumers

Brieane Olson emphasizes a purpose-driven approach at PacSun, aligning with Gen Z and Gen Alpha values.
[ Load more ]