#gen-z-engagement

[ follow ]
Marketing tech
fromThe Drum
3 days ago

How to tap into the power of live-stream shopping

Live-stream shopping combines entertainment and commerce, proving successful in markets like China and the US.
Integrating live-stream shopping into marketing strategies is key to boosting engagement and conversions.
Fashion & style
fromWWD
4 days ago

CEO Talks: Brieane Olson of PacSun Talks About Staying Focused on Young Consumers

Brieane Olson emphasizes a purpose-driven approach at PacSun, aligning with Gen Z and Gen Alpha values.
Marketing tech
fromFast Company
2 months ago

With a redesigned brand and app, Eventbrite is aiming to be the Spotify of events

Eventbrite's new app emphasizes intuitive event discovery, aiming to counter declining ticket sales.
The redesign targets younger users eager to connect online interests with live events.
Social media marketing
fromRolling Out
3 months ago

You are who Google says you are

Social media marketing success relies on authenticity and relatable storytelling.
Managing online presence is crucial for making strong first digital impressions.
AI plays a significant role in enhancing content creation for brands.
Left-wing politics
fromAction News Jax
11 months ago

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

A role dedicated to running content and meme pages is included in President Biden's 2024 campaign job listings, aimed at engaging with young voters through modern campaigning strategies.
[ Load more ]