#gen-z-engagement

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#social-media-marketing
Social media marketing
fromRolling Out
2 months ago

You are who Google says you are

Social media marketing success relies on authenticity and relatable storytelling.
Managing online presence is crucial for making strong first digital impressions.
AI plays a significant role in enhancing content creation for brands.
fromThe Drum
6 months ago
Marketing

Why Knorr's 'Yummy K's' popped up & sold out - the recipe of a viral success

Knorr successfully re-engaged Canadian Gen Zs and Millennials through the Yummy K's campaign, emphasizing home cooking's simplicity amid fast food competition.
Social media marketing
fromRolling Out
2 months ago

You are who Google says you are

Social media marketing success relies on authenticity and relatable storytelling.
Managing online presence is crucial for making strong first digital impressions.
AI plays a significant role in enhancing content creation for brands.
fromThe Drum
6 months ago
Marketing

Why Knorr's 'Yummy K's' popped up & sold out - the recipe of a viral success

Knorr successfully re-engaged Canadian Gen Zs and Millennials through the Yummy K's campaign, emphasizing home cooking's simplicity amid fast food competition.
more#social-media-marketing
Artificial intelligence
fromTheregister
6 months ago

Radio station in Poland courts controversy with AI hosts

OFF Radio Krakow replaces human hosts with AI, seeking to explore societal effects of AI while cutting costs.
The AI transition reportedly follows job losses for several traditional broadcasters.
Tech industry
fromDigiday
8 months ago

Duolingo wants to make its green owl mascot 'as famous as Pikachu' with its first pop-up store

Duolingo aims to elevate its mascot, Duo, to iconic status akin to Pikachu through unique marketing and user engagement strategies.
Left-wing politics
fromAction News Jax
10 months ago

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

A role dedicated to running content and meme pages is included in President Biden's 2024 campaign job listings, aimed at engaging with young voters through modern campaigning strategies.
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