Brieane Olson, CEO of PacSun, has a nearly 20-year career in retail, rising through various roles at the company after prior experiences at notable brands like J.Crew and Abercrombie & Fitch. Under her leadership, Olson has fostered a purpose-driven culture aimed at engaging Gen Z and Gen Alpha consumers through innovative collaborations and celebrity partnerships. Despite industry struggles, Olson's vision and strategies have positioned PacSun for success, with a focus on co-creation with their audience and adapting to market trends.
"I have had a lot of evolution in my career trajectory here," referring to her journey at PacSun from various roles to CEO.
"It's a purpose-driven company that is in lock step with its target of Gen Z and Gen Alpha customers," emphasizing PacSun's focus on resonating with younger audiences.
"We have collaborated with Formula 1 and the Metropolitan Museum of Art to cultivate a unique brand identity amidst the competitive landscape of teen fashion."
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