#brand-collaborations

#brand-collaborations

Eurich is a leading digital creator and entrepreneur who rose to prominence on TikTok in 2020, where her relatable, humor-based storytelling has attracted an audience of more than 2.2 million followers. Ranked in the top 1% of influencers in the U.S. across both TikTok and Instagram, she has now become a recognized voice in lifestyle, fashion, and personal storytelling. Followers are said to resonate with her unique blend of comedy, style, and candor, as well as her openness on issues of mental health.

According to , and numerous other outlets, the sudden proliferation of generative AI search engine alternatives, such OpenAI's ChatGPT, was a major factor in Judge Amit Mehta's decision. In fact, the judge said as much himself: "The emergence of GenAI changed the course of this case," he wrote. The ad industry was sorely disappointed by the lax remedies, but there is a general sense that the time for intervention has passed.

Los Angeles' Family Style Food Festival has quickly become more than a gathering of chefs and food enthusiasts - it's now a proving ground for cultural mashups where the worlds of streetwear and dining collide. Returning on September 13, this year's edition leans fully into that reputation, delivering collaborations that feel as deliberate as a runway collection yet as playful as a food truck menu. It's a festival that turns limited-edition merch into a culinary experience, blurring boundaries between consumption, culture, and self-expression.

Brand crossovers are everywhere right now - and getting weirder. Kate Spade released crossbody bags in the form of giant Heinz ketchup packets. Urban Outfitters released a back-to-school dorm collection with Chipotle that included a lamp shaped like a bag of chips and a metallic blanket that lets you wrap yourself up like a burrito. And Tecovas released $345 cowboy boots made with the same red vinyl used for Chili's restaurant booths and stamped with chili peppers, of course.

Oreos are a staple of any grocery store's cookie aisle. Known as "milk's favorite cookie," the brand has used strategic advertising to stay relevant in the over one hundred years since its inception in 1912. Oreo's marketing has always changed with the times, and part of the reason the brand is still relevant today is because it relies heavily on the internet and social media, a very easy and convenient way to target specific consumers.

Earle can earn $450,000 for each Instagram Story she posts in a brand deal, showcasing her immense financial success as an influencer.