#brand-collaborations

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#consumer-engagement

Marketing Briefing: How co-branding became 'a key piece' of how marketers plan their year

Brand collaborations are increasingly popular as a strategy to capture attention and engage audiences effectively in a cluttered marketing landscape.

Outstanding Marketing Campaigns from 2024

Innovative marketing campaigns for 2024 highlight creativity in engagement, technology, and influencer collaboration across industries.

Marketing Briefing: How co-branding became 'a key piece' of how marketers plan their year

Brand collaborations are increasingly popular as a strategy to capture attention and engage audiences effectively in a cluttered marketing landscape.

Outstanding Marketing Campaigns from 2024

Innovative marketing campaigns for 2024 highlight creativity in engagement, technology, and influencer collaboration across industries.
moreconsumer-engagement
#social-media

Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surges

Creator marketing hit record levels in 2024, marking a significant increase in brand collaborations and engagement metrics.

Studio Herrstrom's rebrand of influencer agency Influur is a whole heap of fun

Influencers today can have more fan engagement than traditional celebrities, reshaping fame and cultural relevance.
Influur plays a crucial role in connecting creators with brands, highlighting the value of the creator economy.

Influencers and Brand Collaborations Are the Ultimate Power Couple

Influencer marketing involves collaborations between creators and brands
Controversies and criticisms exist in influencer marketing collaborations

Marketing Lessons Small Businesses Can Learn From the Big Players | Entrepreneur

Barbie's successful marketing strategy in 2023 generated excitement for going to the movies again.
Small business owners can learn valuable marketing lessons from major campaigns like Barbie, focusing on social media engagement and brand collaborations.

Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surges

Creator marketing hit record levels in 2024, marking a significant increase in brand collaborations and engagement metrics.

Studio Herrstrom's rebrand of influencer agency Influur is a whole heap of fun

Influencers today can have more fan engagement than traditional celebrities, reshaping fame and cultural relevance.
Influur plays a crucial role in connecting creators with brands, highlighting the value of the creator economy.

Influencers and Brand Collaborations Are the Ultimate Power Couple

Influencer marketing involves collaborations between creators and brands
Controversies and criticisms exist in influencer marketing collaborations

Marketing Lessons Small Businesses Can Learn From the Big Players | Entrepreneur

Barbie's successful marketing strategy in 2023 generated excitement for going to the movies again.
Small business owners can learn valuable marketing lessons from major campaigns like Barbie, focusing on social media engagement and brand collaborations.
moresocial-media

Opinion | The Ubiquity of Wicked' Shows How Commercial Needs are Consuming Culture

Collaborations among brands have become crucial for marketing campaigns in a fragmented attention economy, yet audience fatigue may signal oversaturation.
#influencer-marketing

Council Post: 3 Creator Strategies You Don't Want To Sleep On In 2025

The creator economy has significantly advanced, marked by collaborations, governmental recognition, and strategic brand partnerships, indicating a shift in marketing approaches.

TikTok, Captiv8 Expands Partnership With Social Commerce Integration

Captiv8 expands partnership with TikTok Shop for enhanced social commerce solutions.

Avoiding Fumbles and Penalties in California with Influencer Classification

Brand collaborations with influencers drive growth and profitability for companies.
Legal classifications of influencers as employees or independent contractors are crucial in California.
Influencers are now deeply involved in product design and production.

Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings

Brands are collaborating with multiple influencers to increase audience reach and authenticity.

Pringles & Caviar: The unlikeliest brand collaborations often work the best

Brand collaborations can attract new audiences and generate buzz.
Unconventional brand collaborations can lead to increased engagement and campaign success.

Council Post: 3 Creator Strategies You Don't Want To Sleep On In 2025

The creator economy has significantly advanced, marked by collaborations, governmental recognition, and strategic brand partnerships, indicating a shift in marketing approaches.

TikTok, Captiv8 Expands Partnership With Social Commerce Integration

Captiv8 expands partnership with TikTok Shop for enhanced social commerce solutions.

Avoiding Fumbles and Penalties in California with Influencer Classification

Brand collaborations with influencers drive growth and profitability for companies.
Legal classifications of influencers as employees or independent contractors are crucial in California.
Influencers are now deeply involved in product design and production.

Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings

Brands are collaborating with multiple influencers to increase audience reach and authenticity.

Pringles & Caviar: The unlikeliest brand collaborations often work the best

Brand collaborations can attract new audiences and generate buzz.
Unconventional brand collaborations can lead to increased engagement and campaign success.
moreinfluencer-marketing
#50th-anniversary

Hello Kitty's Food Items, Ranked - Tasting Table

Hello Kitty's 50th birthday is marked by significant brand collaborations, reinforcing her cultural impact and popularity across generations.

Dungeons & Dragons' 50th Anniversary Brings Back Vecna

Wizards of the Coast is celebrating the 50th anniversary of Dungeons & Dragons with a series of book releases, gaming events, and brand collaborations.
Upcoming releases include an adventure campaign called Vecna: Eve of Ruin and a book called The Making of Original Dungeons & Dragons: 1970-1977.

Hello Kitty's Food Items, Ranked - Tasting Table

Hello Kitty's 50th birthday is marked by significant brand collaborations, reinforcing her cultural impact and popularity across generations.

Dungeons & Dragons' 50th Anniversary Brings Back Vecna

Wizards of the Coast is celebrating the 50th anniversary of Dungeons & Dragons with a series of book releases, gaming events, and brand collaborations.
Upcoming releases include an adventure campaign called Vecna: Eve of Ruin and a book called The Making of Original Dungeons & Dragons: 1970-1977.
more50th-anniversary

LTK Introduces New Creator App Updates to Help Creators Maximize Their Earnings - Lindsey Gamble

LTK's Creator App updates enable creators to compare commission rates and discover products, boosting their earning potential and simplifying brand selection.

Non-Monogamous Sponsorship: Part 1

Sponsorships in mountain biking are becoming less exclusive, with riders using components from multiple brands for better performance.

This Old School Brand Launched a Home Line (& a Cute $30 Mushroom Lamp!)

Nostalgia in design is trending with brands like Kohl's launching '90s and early 2000s iconic mall brands' offerings.

10 Olympic athletes who are dominating TikTok this summer

Social media platforms are crucial for athletes to gain a following and secure sponsorships for financial stability.

Digital Creator, Actress Yuri Lamasbella Signs With CAA (Exclusive)

Yuri Lamasbella, a social media influencer known for her Kardashian parodies, secures CAA representation for brand deals and commercial opportunities.

YouTube AI Brings Results and What's Next for Sunday Ticket

YouTube highlighted creator collaborations and AI technology at its Brandcast TV upfront, emphasizing unique content and advertiser value.

Instagram expands its creator marketplace to 10 new countries | TechCrunch

Instagram expands creator marketplace to 10 new countries.
#partnerships

Tips for brand collabs in 2024 from The New York Times' head of partnerships

Brand collaborations can help brands tap into new audiences and gain organic PR.
Successful partnerships require a clear purpose and shared value.

Council Post: How Partnerships And Alliances Build Credibility In Marketing

Combining marketing with partnerships and alliances is a valuable strategy for successful business objectives.
The future of marketing involves collaborating with other departments and utilizing partnerships to amplify efforts.

Tips for brand collabs in 2024 from The New York Times' head of partnerships

Brand collaborations can help brands tap into new audiences and gain organic PR.
Successful partnerships require a clear purpose and shared value.

Council Post: How Partnerships And Alliances Build Credibility In Marketing

Combining marketing with partnerships and alliances is a valuable strategy for successful business objectives.
The future of marketing involves collaborating with other departments and utilizing partnerships to amplify efforts.
morepartnerships

Is the iPhone case today's most important fashion accessory? CASETiFY CEO Wesley Ng thinks so

CASETiFY challenges the perception of phone cases as just utilitarian items by focusing on fun and personalized designs.
Art and design have been integral to CASETiFY's DNA, with collaborations with artists like André Saraiva highlighting the brand's creative expression.

The Prettiest New Jewelry Pieces I Could Find for Less than $120

Jewelry choices are personal and sentimental, but can also be expensive. This roundup includes pieces under $120 from brands like Kendra Scott and Mejuri.

Samsung Galaxy Buds Poke Ball cases add a fun, eco-friendly twist to wireless earbuds - Yanko Design

TWS earbuds have become the norm for smartphone users, offering freedom from tangled cables.
Samsung has released Poke Ball-themed charging cases for its Galaxy Buds, offering unconventional designs for brand collaborations.
The Poke Ball charging cases are compatible with Samsung's entire range of Galaxy earbuds.

"Your Inner Voice": The Epic and Dystopian 3D Artworks of Stuart Lippincott

Stuart Lippincott's vast experience in digital content creation and collaborations with renowned brands and artists highlight his success as a freelance artist.

Why 2024 Is The Best Time Ever To Be A Content Creator

Today, content creators have the power to build engaged audiences and monetize their content through diversified strategies.
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