Formula 1's 2026 Season Is Bringing New Teams, New Rules, a New Track-and a Bigger Disney Collaboration

"Formula 1 and Disney sparked a cultural moment felt worldwide-and it was only the beginning. This year is about turning that moment into a season‐long story. The continuation of our 'Fuel the Magic' campaign with Disney is far greater than just a sports partnership, but one that leverages both brands' global reach and cultural influence."

"The multi-year collaboration kicked off in Vegas with appearances from Mickey and Friends in the pit lane, a Disney-themed show at the Bellagio Fountains conducted by the mouse himself, and a streetwear-inspired merchandise collection that became one of the year's hottest F1 buys."

The 2026 Formula 1 season begins with significant changes including the debut of Cadillac F1 with drivers Sergio Perez and Valtteri Bottas, and the Spanish Grand Prix relocating to a new Madrid hybrid street circuit. The season features new regulations designed to enhance racing drama. Off-track excitement includes actor Damson Idris joining as F1's Global Brand Ambassador. Disney expands its presence through the multi-year "Fuel the Magic" campaign, building on its successful Las Vegas debut that featured Mickey Mouse appearances, themed entertainment, and merchandise. The campaign continues at the Australian Grand Prix and intensifies at the Chinese Grand Prix in Shanghai.

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