"A New York City townhouse is letting people step into the land of Oz with its "Wicked"-inspired renovation. Ahead of the release of "Wicked: For Good," an NYC home was transformed to include home and lifestyle merchandise inspired by the Universal film. Fans in the area will get to immerse themselves in the walk-through experience for one day only. Put on by Universal Products & Experiences, each room in the townhouse was decorated to reflect the spirit of "Wicked,""
"A slew of products from all-new collaborations with brands like Stanley, Le Creuset, Voluspa, Pottery Barn, Owala, Gap, Roots and many more are on display all throughout the space. Some fans of "Wicked" will be able to immerse themselves in the NYC townhouse during the Oct. 1 walk-through fan experience. The free ticketed Eventbrite event sold out immediately upon going live. TODAY.com, however, has an exclusive look at the fully decorated townhouse, as well as some of the collaborations that are featured inside."
A New York City townhouse was transformed into a 'Wicked'-inspired immersive space featuring green and pink decor honoring Elphaba and Glinda. Universal Products & Experiences staged a walk-through, filling each room with home and lifestyle merchandise from collaborations with brands including Stanley, Le Creuset, Voluspa, Pottery Barn, Owala, Gap and Roots. Items on display include clothing, backpacks, glassware, candles, incense, chocolates, American Girl dolls and toys. A free, ticketed fan experience for Oct. 1 sold out immediately. An exclusive look at the fully decorated townhouse and the collaborations featured inside was provided. The sequel reunites Cynthia Erivo and Ariana Grande as Elphaba and Glinda, with trailer moments showing Elphaba writing "Our Wizard Lies" and a glimpse of Dorothy and her companions. Songs include "No Good Deed" and "For Good".
Read at TODAY.com
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