"Doodles sold custom Froot Loops boxes featuring artwork that incorporated the brand's rainbow toucan mascot alongside Doodles' colourful pastel characters. The collaboration saw 500 boxes sell out at $50 each. Sadly, they didn't come with any Froot Loops inside, but the exclusivity of the drop was backed up with NFTs, each box coming with a digital collectible to be airdropped to buyers' wallets."
"The bubble didn't last long, and today many people might even be wondering if NFTs are even still a thing. While we might not see headline-making sales today, non-fungible tokens haven't disappeared from the art world. Many digital artists still mint NFTs from their work. If we needed any proof that NFT art is still going strong, we can look at the recent collaboration between Kellogg's Froot Loops and the Ethereum NFT collection Doodles."
NFTs peaked in mainstream attention in 2021 but the speculative bubble subsided. Non-fungible tokens remain active in the art world, with many digital artists continuing to mint work as NFTs. Kellogg's Froot Loops collaborated with the Ethereum NFT collection Doodles in a limited drop of 500 custom boxes priced at $50 that sold out. Each physical box was paired with a digital collectible airdropped to buyers' wallets. The bright, nostalgic cereal branding complemented Doodles' pastel characters. NFTs are increasingly used for proof of ownership and digital certification rather than pure financial speculation.
Read at Creative Bloq
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