"There are opportunities that we have had lined up that, after some of our conversations, we straight up turned down. Big, big brands, big things, and we're like, 'No, we're not gonna do that because it just doesn't fit,'"
"All intentions [are] to stick to stuff that we can hand on our heart, say, 'Yeah, that feels Black Ops,' That's really our goal. And I think that's a good clarification versus 'grounded.'"
"aren't 'grounded' per se but something that 'feels right for the game.'"
Treyarch turned down collaboration offers with major brands for Black Ops 7 when proposed partnerships did not align with the game's tone. The studio prioritizes collab skins that make sense for Black Ops and that the team can honestly endorse as feeling authentic to the series rather than strictly 'grounded.' Some recent cosmetics, like Nuketown Block Party mannequin skins, are unconventional but considered appropriate because they feel right for the game. Most Black Ops 6 skins will not transfer to Black Ops 7. Activision acknowledged concerns that the franchise has drifted from its military-shooter identity, prompting more selective cosmetic choices.
Read at GameSpot
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